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Beschreibung

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Über den Autor

Larry Tye was a long-time journalist for The Boston Globe, where he won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of Home Lands.

Details
Erscheinungsjahr: 2002
Fachbereich: Allgemeines
Genre: Importe, Politikwissenschaft & Soziologie
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780805067897
ISBN-10: 0805067892
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Tye, Larry
Redaktion: Brody, Deborah
Hersteller: St. Martins Press-3PL
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 19 mm
Von/Mit: Larry Tye
Erscheinungsdatum: 01.09.2002
Gewicht: 0,431 kg
Artikel-ID: 107909069

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