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Beschreibung
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn

The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano


In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life.

In this must-have guide, Gehlhar reveals essential information on:
  • Creating a viable business plan
  • Social media strategies to grow your customer base
  • Maximizing online sales to get your designs directly into customers’ closets
  • Integrating sustainability in your sourcing and manufacturing
  • Collaborating with influencers, stylists and brands to expand your audience
  • Landing the right financing for your type of business
  • Establishing wholesale partnerships with the best retail stores
  • Navigating the pitfalls of production both at home and abroad
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn

The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano


In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life.

In this must-have guide, Gehlhar reveals essential information on:
  • Creating a viable business plan
  • Social media strategies to grow your customer base
  • Maximizing online sales to get your designs directly into customers’ closets
  • Integrating sustainability in your sourcing and manufacturing
  • Collaborating with influencers, stylists and brands to expand your audience
  • Landing the right financing for your type of business
  • Establishing wholesale partnerships with the best retail stores
  • Navigating the pitfalls of production both at home and abroad
Über den Autor
Mary Gehlhar
Details
Erscheinungsjahr: 2021
Genre: Importe
Produktart: Nachschlagewerke
Rubrik: Sachliteratur
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781506265605
ISBN-10: 150626560X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gehlhar, Mary
Auflage: 3rd edition
Hersteller: Barrons Educational Services
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 251 x 176 x 24 mm
Von/Mit: Mary Gehlhar
Erscheinungsdatum: 04.02.2021
Gewicht: 0,528 kg
Artikel-ID: 118820277