Steve Kaczynski: The Everything Token | Buch

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Cover: 9780593545102 | The Everything Token | Steve Kaczynski (u. a.) | Buch | Englisch

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Sprache: Englisch

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Beschreibung

"A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business"--

Über den Autor

Steve Kaczynski has more than fifteen years of experience as a communications and marketing professional, including stints in leadership at Progressive Insurance and Nestlé.

Scott Duke Kominers is the Sarofim-Rock Professor of Business Administration at Harvard Business School and a partner at a16z crypto. He co-leads Harvard's Crypto, Fintech, and Web3 Lab.

Both advise entrepreneurs and established companies on NFTs, Web3, and marketplace design, and are avid NFT collectors and creators themselves.

Erscheinungsjahr:	2024
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Seiten:	256
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9780593545102
ISBN-10:	0593545109
Sprache:	Englisch
Einband:	Gebunden
Autor:	Kaczynski, Steve Duke Kominers, Scott
Hersteller:	Penguin Putnam Inc
Maße:	214 x 141 x 28 mm
Von/Mit:	Steve Kaczynski (u. a.)
Erscheinungsdatum:	23.01.2024
Gewicht:	0,392 kg

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