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The End of Fashion
How Marketing Changed the Clothing Business Forever
Taschenbuch von Teri Agins
Sprache: Englisch

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Beschreibung
A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
Über den Autor
Teri Agins has covered the fashion business at The Wall Street Journal for ten years and lives in New York City. This is her first book.
Details
Erscheinungsjahr: 2000
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 352
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780060958206
ISBN-10: 0060958200
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Agins, Teri
Hersteller: William Morrow Paperbacks
Maße: 203 x 133 x 21 mm
Von/Mit: Teri Agins
Erscheinungsdatum: 22.08.2000
Gewicht: 0,444 kg
preigu-id: 106168580
Über den Autor
Teri Agins has covered the fashion business at The Wall Street Journal for ten years and lives in New York City. This is her first book.
Details
Erscheinungsjahr: 2000
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 352
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780060958206
ISBN-10: 0060958200
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Agins, Teri
Hersteller: William Morrow Paperbacks
Maße: 203 x 133 x 21 mm
Von/Mit: Teri Agins
Erscheinungsdatum: 22.08.2000
Gewicht: 0,444 kg
preigu-id: 106168580
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