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Cover: 9781781252314 | The Economist: Business Strategy 3rd edition | Jeremy Kourdi | Buch
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The Economist: Business Strategy 3rd edition
A guide to effective decision-making
Taschenbuch von Jeremy Kourdi
Sprache: Englisch

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Beschreibung
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process.The message of this guide is simple: strategy matters, and getting it right is fundamental to business success - this book will show you how.
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. This updated guide looks at the whole process of strategic decision-making - from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organisation that will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process.The message of this guide is simple: strategy matters, and getting it right is fundamental to business success - this book will show you how.
Über den Autor
Jeremy Kourdi is a freelance writer, business consultant and executive coach. He has worked with many well-known organisations in the UK and internationally, including The Economist, IMD Business School in Lausanne and the Chartered Management Institute. He has an MA in International Relations and is the author of numerous business books and articles.
Details
Erscheinungsjahr: 2015
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 320
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781781252314
ISBN-10: 1781252319
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kourdi, Jeremy
Hersteller: Profile Books Ltd
Maße: 216 x 134 x 27 mm
Von/Mit: Jeremy Kourdi
Erscheinungsdatum: 26.03.2015
Gewicht: 0,385 kg
preigu-id: 105020734
Über den Autor
Jeremy Kourdi is a freelance writer, business consultant and executive coach. He has worked with many well-known organisations in the UK and internationally, including The Economist, IMD Business School in Lausanne and the Chartered Management Institute. He has an MA in International Relations and is the author of numerous business books and articles.
Details
Erscheinungsjahr: 2015
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 320
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781781252314
ISBN-10: 1781252319
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kourdi, Jeremy
Hersteller: Profile Books Ltd
Maße: 216 x 134 x 27 mm
Von/Mit: Jeremy Kourdi
Erscheinungsdatum: 26.03.2015
Gewicht: 0,385 kg
preigu-id: 105020734
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