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Nicolai Broby Eckert is Senior Partner and co-Head of the Nordics at Simon-Kucher in Copenhagen. He has worked for 22 years with corporate and commercial strategy for some of the largest companies in the Nordics and is a passionate angel investor.
Caroline Kastbjerg is Senior Manager with Simon-Kucher in Copenhagen. She has broad experience working on commercial initiatives for some of the largest companies across the Nordics.
Preface 5
Part 1: The Green Mirage 8
Chapter 1: Sustainability – as we know it – is not sustainable 9
Chapter 2: Why companies haven’t succeeded so far 34
Part 2: The Demand Revolution 53
Chapter 3: The rise of the Demand Revolution 54
Chapter 4: The evidence of a consumer-driven megatrend 63
Chapter 5: The scope and scale of the strategic opportunity 84
Part 3: The Consumers’ Call to Action 92
Chapter 6: How sustainability is shaping consumer behavior 93
Chapter 7: Meet the Champions and Non Believers 109
Chapter 8: Meet the Image Driven, Thoughtfuls, and Planet Savers 124
Chapter 9: Meet the Cost Conscious, Selectives, and Skeptics 146
Chapter 10: How sustainability changes the consumer journey 169
Part 4: The Growth Imperative 191
Chapter 11: The new innovation paradigm 192
Chapter 12: Are you dead yet? 212
Chapter 13: Longevity and Brand Plays 234
Chapter 14: Mass Affordability and Anti-Waste Plays 245
Chapter 15: Ease of Choice and Engagement Plays 257
Epilogue: Detours and High-Speed Lanes 271
Acknowledgments 279
Notes 281
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780262049320 |
| ISBN-10: | 0262049325 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Gathen, Andreas Von Der
Eckert, Nicolai Broby Kastbjerg, Caroline |
| Hersteller: | The MIT Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Abbildungen: | 19 b&w illustrations |
| Maße: | 230 x 160 x 28 mm |
| Von/Mit: | Andreas Von Der Gathen (u. a.) |
| Erscheinungsdatum: | 08.10.2024 |
| Gewicht: | 0,454 kg |
Nicolai Broby Eckert is Senior Partner and co-Head of the Nordics at Simon-Kucher in Copenhagen. He has worked for 22 years with corporate and commercial strategy for some of the largest companies in the Nordics and is a passionate angel investor.
Caroline Kastbjerg is Senior Manager with Simon-Kucher in Copenhagen. She has broad experience working on commercial initiatives for some of the largest companies across the Nordics.
Preface 5
Part 1: The Green Mirage 8
Chapter 1: Sustainability – as we know it – is not sustainable 9
Chapter 2: Why companies haven’t succeeded so far 34
Part 2: The Demand Revolution 53
Chapter 3: The rise of the Demand Revolution 54
Chapter 4: The evidence of a consumer-driven megatrend 63
Chapter 5: The scope and scale of the strategic opportunity 84
Part 3: The Consumers’ Call to Action 92
Chapter 6: How sustainability is shaping consumer behavior 93
Chapter 7: Meet the Champions and Non Believers 109
Chapter 8: Meet the Image Driven, Thoughtfuls, and Planet Savers 124
Chapter 9: Meet the Cost Conscious, Selectives, and Skeptics 146
Chapter 10: How sustainability changes the consumer journey 169
Part 4: The Growth Imperative 191
Chapter 11: The new innovation paradigm 192
Chapter 12: Are you dead yet? 212
Chapter 13: Longevity and Brand Plays 234
Chapter 14: Mass Affordability and Anti-Waste Plays 245
Chapter 15: Ease of Choice and Engagement Plays 257
Epilogue: Detours and High-Speed Lanes 271
Acknowledgments 279
Notes 281
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780262049320 |
| ISBN-10: | 0262049325 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Gathen, Andreas Von Der
Eckert, Nicolai Broby Kastbjerg, Caroline |
| Hersteller: | The MIT Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Abbildungen: | 19 b&w illustrations |
| Maße: | 230 x 160 x 28 mm |
| Von/Mit: | Andreas Von Der Gathen (u. a.) |
| Erscheinungsdatum: | 08.10.2024 |
| Gewicht: | 0,454 kg |
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