Andreas Von Der Gathen: The Demand Revolution

Cover: 9780262049320 | The Demand Revolution | Andreas Von Der Gathen (u. a.) | Buch | 2024

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Sprache: Englisch

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Beschreibung

"This book lays out the case for the first demand-driven, transformative megatrend -- sustainability -- and its strategic implications for companies who want to profit from its commercial opportunities"--

Über den Autor

Andreas von der Gathen is Senior Partner and co-CEO at Simon-Kucher in Bonn. Previously he served for more than 20 years as a partner and as the global head of the firm’s consumer and retail practice.

Nicolai Broby Eckert is Senior Partner and co-Head of the Nordics at Simon-Kucher in Copenhagen. He has worked for 22 years with corporate and commercial strategy for some of the largest companies in the Nordics and is a passionate angel investor.

Caroline Kastbjerg is Senior Manager with Simon-Kucher in Copenhagen. She has broad experience working on commercial initiatives for some of the largest companies across the Nordics.

Inhaltsverzeichnis

Table of Contents
Preface 5
Part 1: The Green Mirage 8
Chapter 1: Sustainability – as we know it – is not sustainable 9
Chapter 2: Why companies haven’t succeeded so far 34
Part 2: The Demand Revolution 53
Chapter 3: The rise of the Demand Revolution 54
Chapter 4: The evidence of a consumer-driven megatrend 63
Chapter 5: The scope and scale of the strategic opportunity 84
Part 3: The Consumers’ Call to Action 92
Chapter 6: How sustainability is shaping consumer behavior 93
Chapter 7: Meet the Champions and Non Believers 109
Chapter 8: Meet the Image Driven, Thoughtfuls, and Planet Savers 124
Chapter 9: Meet the Cost Conscious, Selectives, and Skeptics 146
Chapter 10: How sustainability changes the consumer journey 169
Part 4: The Growth Imperative 191
Chapter 11: The new innovation paradigm 192
Chapter 12: Are you dead yet? 212
Chapter 13: Longevity and Brand Plays 234
Chapter 14: Mass Affordability and Anti-Waste Plays 245
Chapter 15: Ease of Choice and Engagement Plays 257
Epilogue: Detours and High-Speed Lanes 271
Acknowledgments 279
Notes 281

Erscheinungsjahr:	2024
Fachbereich:	Volkswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9780262049320
ISBN-10:	0262049325
Sprache:	Englisch
Einband:	Gebunden
Autor:	Gathen, Andreas Von Der Eckert, Nicolai Broby Kastbjerg, Caroline
Hersteller:	The MIT Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Abbildungen:	19 b&w illustrations
Maße:	230 x 160 x 28 mm
Von/Mit:	Andreas Von Der Gathen (u. a.)
Erscheinungsdatum:	08.10.2024
Gewicht:	0,454 kg