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Beschreibung
"This book lays out the case for the first demand-driven, transformative megatrend -- sustainability -- and its strategic implications for companies who want to profit from its commercial opportunities"--
"This book lays out the case for the first demand-driven, transformative megatrend -- sustainability -- and its strategic implications for companies who want to profit from its commercial opportunities"--
Über den Autor
Andreas von der Gathen is Senior Partner and co-CEO at Simon-Kucher in Bonn. Previously he served for more than 20 years as a partner and as the global head of the firm’s consumer and retail practice.

Nicolai Broby Eckert is Senior Partner and co-Head of the Nordics at Simon-Kucher in Copenhagen. He has worked for 22 years with corporate and commercial strategy for some of the largest companies in the Nordics and is a passionate angel investor.

Caroline Kastbjerg is Senior Manager with Simon-Kucher in Copenhagen. She has broad experience working on commercial initiatives for some of the largest companies across the Nordics.
Inhaltsverzeichnis
Table of Contents
Preface 5
Part 1: The Green Mirage 8
Chapter 1: Sustainability – as we know it – is not sustainable 9
Chapter 2: Why companies haven’t succeeded so far 34
Part 2: The Demand Revolution 53
Chapter 3: The rise of the Demand Revolution 54
Chapter 4: The evidence of a consumer-driven megatrend 63
Chapter 5: The scope and scale of the strategic opportunity 84
Part 3: The Consumers’ Call to Action 92
Chapter 6: How sustainability is shaping consumer behavior 93
Chapter 7: Meet the Champions and Non Believers 109
Chapter 8: Meet the Image Driven, Thoughtfuls, and Planet Savers 124
Chapter 9: Meet the Cost Conscious, Selectives, and Skeptics 146
Chapter 10: How sustainability changes the consumer journey 169
Part 4: The Growth Imperative 191
Chapter 11: The new innovation paradigm 192
Chapter 12: Are you dead yet? 212
Chapter 13: Longevity and Brand Plays 234
Chapter 14: Mass Affordability and Anti-Waste Plays 245
Chapter 15: Ease of Choice and Engagement Plays 257
Epilogue: Detours and High-Speed Lanes 271
Acknowledgments 279
Notes 281
Details
Erscheinungsjahr: 2024
Fachbereich: Volkswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9780262049320
ISBN-10: 0262049325
Sprache: Englisch
Einband: Gebunden
Autor: Gathen, Andreas Von Der
Eckert, Nicolai Broby
Kastbjerg, Caroline
Hersteller: The MIT Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Abbildungen: 19 b&w illustrations
Maße: 230 x 160 x 28 mm
Von/Mit: Andreas Von Der Gathen (u. a.)
Erscheinungsdatum: 08.10.2024
Gewicht: 0,454 kg
Artikel-ID: 129215094

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