Zur Startseite gehen
0,00 €*
Cover: 9783030991562 | The Cultural Politics of Femvertising | Selling Empowerment | Gwynne
Dekorationsartikel gehören nicht zum Leistungsumfang.
The Cultural Politics of Femvertising
Selling Empowerment
Taschenbuch von Joel Gwynne
Sprache: Englisch

116,95 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 2-4 Werktage

Kategorien:
Beschreibung
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.
This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.
Über den Autor

Joel Gwynne teaches cultural studies and gender at the National Institute of Education, Singapore, where is also the Programme Leader for the MEd in English. He is the author and editor of several books on gender, cultural studies and film, including Erotic Memoirs and Postfeminism: The Politics of Pleasure (Palgrave Macmillan, 2013), Postfeminism and Contemporary Hollywood Cinema (Palgrave Macmillan, 2013), and Ageing, Popular Culture and Contemporary Feminism: Harleys and Hormones (Palgrave Macmillan, 2014).

Zusammenfassung

Seeks to explore the merits and limitations of femvertising

Explores the role of femvertising using global case studies

Includes femvertising in various contexts, such as beauty products, period products and the YouTube channel StudyTube.

Inhaltsverzeichnis
1. Introduction.- Part I. East Asia.- 2. Victoria's Secret Goes to China: The Failed Promise of Empowerment.- 3. "Beauty is Growing Up": A Critical Case Study of Femvertising in Contemporary South Korea.- 4. Empowerment in the Pills: Reproductive Rights Postfeminist Rage in Modern China.- 5. Glocalization, Marketization and Politicisation: Femvertising at a Crossroad in China.- Part II. Anglo-America.- 6. What does it take to be 'Savage'?: Diversity, Empowerment and Representation in Rihanna's Savage x Fenty Fashion Show.- 7. The Impact of Femvertising on Pink Breast Cancer Products in Australia.- 8. "Stay woke. Make moves" Branding for a Feminist Future Amidst Pandemic Precarity.- 9. "We Are What We Do": Postfeminism and Nostalgia in Bank Femvertising.- Part III. South America.- 10. The Femvertising of Beauty: Rhinoplasty of the Negroid Nose in Brazil.- 11. Femvertising and Commodity Feminism: The Brazilian Context.
Details
Erscheinungsjahr: 2023
Fachbereich: Kommunikationswissenschaften
Genre: Medienwissenschaften, Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: xi
237 S.
10 s/w Illustr.
237 p. 10 illus.
ISBN-13: 9783030991562
ISBN-10: 3030991563
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Gwynne, Joel
Herausgeber: Joel Gwynne
Auflage: 1st edition 2022
Hersteller: Springer International Publishing
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 210 x 148 x 14 mm
Von/Mit: Joel Gwynne
Erscheinungsdatum: 20.05.2023
Gewicht: 0,331 kg
Artikel-ID: 126864933
Über den Autor

Joel Gwynne teaches cultural studies and gender at the National Institute of Education, Singapore, where is also the Programme Leader for the MEd in English. He is the author and editor of several books on gender, cultural studies and film, including Erotic Memoirs and Postfeminism: The Politics of Pleasure (Palgrave Macmillan, 2013), Postfeminism and Contemporary Hollywood Cinema (Palgrave Macmillan, 2013), and Ageing, Popular Culture and Contemporary Feminism: Harleys and Hormones (Palgrave Macmillan, 2014).

Zusammenfassung

Seeks to explore the merits and limitations of femvertising

Explores the role of femvertising using global case studies

Includes femvertising in various contexts, such as beauty products, period products and the YouTube channel StudyTube.

Inhaltsverzeichnis
1. Introduction.- Part I. East Asia.- 2. Victoria's Secret Goes to China: The Failed Promise of Empowerment.- 3. "Beauty is Growing Up": A Critical Case Study of Femvertising in Contemporary South Korea.- 4. Empowerment in the Pills: Reproductive Rights Postfeminist Rage in Modern China.- 5. Glocalization, Marketization and Politicisation: Femvertising at a Crossroad in China.- Part II. Anglo-America.- 6. What does it take to be 'Savage'?: Diversity, Empowerment and Representation in Rihanna's Savage x Fenty Fashion Show.- 7. The Impact of Femvertising on Pink Breast Cancer Products in Australia.- 8. "Stay woke. Make moves" Branding for a Feminist Future Amidst Pandemic Precarity.- 9. "We Are What We Do": Postfeminism and Nostalgia in Bank Femvertising.- Part III. South America.- 10. The Femvertising of Beauty: Rhinoplasty of the Negroid Nose in Brazil.- 11. Femvertising and Commodity Feminism: The Brazilian Context.
Details
Erscheinungsjahr: 2023
Fachbereich: Kommunikationswissenschaften
Genre: Medienwissenschaften, Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: xi
237 S.
10 s/w Illustr.
237 p. 10 illus.
ISBN-13: 9783030991562
ISBN-10: 3030991563
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Gwynne, Joel
Herausgeber: Joel Gwynne
Auflage: 1st edition 2022
Hersteller: Springer International Publishing
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 210 x 148 x 14 mm
Von/Mit: Joel Gwynne
Erscheinungsdatum: 20.05.2023
Gewicht: 0,331 kg
Artikel-ID: 126864933
Sicherheitshinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...