Throughout humankind's history, creativity has always appeared as a response to man's eternal desire to evolve, progress and transform his surroundings into something better. And if in ancient times, it was attributed a divine origin, nowadays, creativity has turned into a quality that every man possesses, an art form that can be passed down from generation to generation. With this in mind, The Creativity in You, aims, through the use of concrete examples and a conversational tone, to show how, in the chaotic modernity in which we live, creativity and innovation advance hand in hand toward a common goal: progress. A process that must contend, not only with the unstoppable pace at which new technologies are being produced, but also with the countless demands coming from the natural world. Starting from his personal experience, the author puts on paper the process by which, design thinking, precisely because it focuses on human desires can be employed to achieve progress and innovation.

Seun Olatunji is a design strategist driven by his passion for problem-solving and dream to harness the power of design thinking for transformative change. His approach, grounded in the principles of economic viability, technological feasibility, and customer desirability, has paved the way for groundbreaking products and services that resonate with audiences worldwide. At the helm of the Creative Team Lead at WHATisDESIGN (WID), Seun champions the cause of design literacy. His vision came to life through projects like "The Creativity in You" seminars, which touched the lives of hundreds of students, igniting their creative potential for personal and societal growth. In collaboration with FrameAfric, Seun orchestrated the creation of the award-winning documentary, "The Pride and Glory of Nigeria," an exploration of the Nigerian flag's aesthetics and functionality. As an author, Seun's influence extends far and wide, with the publication of his e-book, "A Virtual Training Guide to Becoming a Professional Graphic Designer," offering invaluable insights to aspiring designers worldwide.