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Leatrice Eiseman is a color specialist who has been called "the international color guru," and is recognized by Fortune Magazine, the Wall Street Journal, and global media as one of the most influential people in the world of color. She heads the Eiseman Center for Color Information and Training, and is also Executive Director of the Pantone Color Institute. Eiseman is the author of nine other books on color, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, the Color Answer Book, and More Alive with Color. She lives in a red house (PANTONE’s Rosewood 19-1532 TPX) on Bainbridge Island near Seattle.
Introduction
The Phenomenon of Color: Where does it come from?
A Color Conversation: Defining the Basic Terminology
The Color Wheel: What’s the Temp?
Whirling the Wheel: Color Compatibility
Complex Colors: Special Effects
Discord and Dissonance
Color Clues and Cues
How to define major messaging
Proper proportions: dominant, subordinate and accent
The Psychology of Color
Red/Pink/Wine
Orange
Yellow
Green
Blue-Green
Blue
Purple/Lavender/Fuchsia
Black
White
Brown
Neutrals/Naturals
Color and Mood
Active
Botanical
Casual
Delectable
Delicate
Earthy
Extraterrestrial
Glamorous
Maquille
Natural
Nostalgic
Nurturing
Piquant
Playful
Powerful
Provocative
Reliable
Rich
Robust
Romantic
Soothing
Sophisticated
Subtle
Timeless
Transcendent
Tribal
Tropical Waters
Urban
Venerable
Personal Colors: What do they say about you?
Color Trends and Forecasting
Guidelines for spotting trends
Where to look for clues: ten important categories
Naming the Colors
History/culture
Sources of inspiration
Importance in marketing
| Erscheinungsjahr: | 2017 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Seiten: | 216 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781631592966 |
| ISBN-10: | 1631592963 |
| Sprache: | Englisch |
| Herstellernummer: | 224796 |
| Einband: | Kartoniert / Broschiert |
| Autor: | Eiseman, Leatrice |
| Besonderheit: | Unsere Aufsteiger |
| Hersteller: |
Quarto
Rockport Publishers |
| Maße: | 231 x 171 x 15 mm |
| Von/Mit: | Leatrice Eiseman |
| Erscheinungsdatum: | 26.10.2017 |
| Gewicht: | 0,62 kg |
Leatrice Eiseman is a color specialist who has been called "the international color guru," and is recognized by Fortune Magazine, the Wall Street Journal, and global media as one of the most influential people in the world of color. She heads the Eiseman Center for Color Information and Training, and is also Executive Director of the Pantone Color Institute. Eiseman is the author of nine other books on color, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, the Color Answer Book, and More Alive with Color. She lives in a red house (PANTONE’s Rosewood 19-1532 TPX) on Bainbridge Island near Seattle.
Introduction
The Phenomenon of Color: Where does it come from?
A Color Conversation: Defining the Basic Terminology
The Color Wheel: What’s the Temp?
Whirling the Wheel: Color Compatibility
Complex Colors: Special Effects
Discord and Dissonance
Color Clues and Cues
How to define major messaging
Proper proportions: dominant, subordinate and accent
The Psychology of Color
Red/Pink/Wine
Orange
Yellow
Green
Blue-Green
Blue
Purple/Lavender/Fuchsia
Black
White
Brown
Neutrals/Naturals
Color and Mood
Active
Botanical
Casual
Delectable
Delicate
Earthy
Extraterrestrial
Glamorous
Maquille
Natural
Nostalgic
Nurturing
Piquant
Playful
Powerful
Provocative
Reliable
Rich
Robust
Romantic
Soothing
Sophisticated
Subtle
Timeless
Transcendent
Tribal
Tropical Waters
Urban
Venerable
Personal Colors: What do they say about you?
Color Trends and Forecasting
Guidelines for spotting trends
Where to look for clues: ten important categories
Naming the Colors
History/culture
Sources of inspiration
Importance in marketing
| Erscheinungsjahr: | 2017 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Seiten: | 216 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781631592966 |
| ISBN-10: | 1631592963 |
| Sprache: | Englisch |
| Herstellernummer: | 224796 |
| Einband: | Kartoniert / Broschiert |
| Autor: | Eiseman, Leatrice |
| Besonderheit: | Unsere Aufsteiger |
| Hersteller: |
Quarto
Rockport Publishers |
| Maße: | 231 x 171 x 15 mm |
| Von/Mit: | Leatrice Eiseman |
| Erscheinungsdatum: | 26.10.2017 |
| Gewicht: | 0,62 kg |
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