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After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:
¿ The basics of positive, proactive, strategic communications for individuals and organizations
¿ What it means to be a PR expert in the creative industry and to do great work
¿ An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more
¿ Customer service and all it entails
¿ Extensive exploration of the PR toolset and its application in real-world marketing scenarios
This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:
¿ The basics of positive, proactive, strategic communications for individuals and organizations
¿ What it means to be a PR expert in the creative industry and to do great work
¿ An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more
¿ Customer service and all it entails
¿ Extensive exploration of the PR toolset and its application in real-world marketing scenarios
This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.
Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.
Preface & Foreword; Part I Foundations; 1 Reputation Management and Ethics; 2 Creativity; 3 Strategy; 4 Personal Brands and Branding; Part II The Arena; 5 Leadership and Management; 6 Objectives; 7 Business Brands and Branding; 8 Business Development; 9 Customer Service; 10 Integrated Marketing in Action; 11 Cash Flow and Project Flow; Part III Communications Consulting; 12 The Communications Consultant in Practice; 13 Consistencies and Variations by Client Size; 14 Media and its Usage; 15 My Version and Your Version; 16 Is Consulting Right for You?
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032012674 |
| ISBN-10: | 1032012676 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Darnell, Roger |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 10 mm |
| Von/Mit: | Roger Darnell |
| Erscheinungsdatum: | 27.09.2021 |
| Gewicht: | 0,282 kg |
Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.
Preface & Foreword; Part I Foundations; 1 Reputation Management and Ethics; 2 Creativity; 3 Strategy; 4 Personal Brands and Branding; Part II The Arena; 5 Leadership and Management; 6 Objectives; 7 Business Brands and Branding; 8 Business Development; 9 Customer Service; 10 Integrated Marketing in Action; 11 Cash Flow and Project Flow; Part III Communications Consulting; 12 The Communications Consultant in Practice; 13 Consistencies and Variations by Client Size; 14 Media and its Usage; 15 My Version and Your Version; 16 Is Consulting Right for You?
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032012674 |
| ISBN-10: | 1032012676 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Darnell, Roger |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 10 mm |
| Von/Mit: | Roger Darnell |
| Erscheinungsdatum: | 27.09.2021 |
| Gewicht: | 0,282 kg |
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