Anthony Tasgal: The Classical Marketing Book

Cover: 9781915951786 | The Classical Marketing Book | Anthony Tasgal | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why "author" comes from the same Latin word as "authority", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Über den Autor

Anthony Tasgal spent 20 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities.

Details

Erscheinungsjahr:	2025
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781915951786
ISBN-10:	191595178X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Tasgal, Anthony
Hersteller:	Lid Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	178 x 119 x 15 mm
Von/Mit:	Anthony Tasgal
Erscheinungsdatum:	04.09.2025
Gewicht:	0,205 kg