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Beschreibung
Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local [...] clear and concise handbook gives political novices and veterans alike a detailed plan for organizing, funding, publicizing, and winning local political campaigns.
Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local [...] clear and concise handbook gives political novices and veterans alike a detailed plan for organizing, funding, publicizing, and winning local political campaigns.
Über den Autor

Catherine Shaw served three terms (twelve years) as mayor of Ashland, Oregon. First elected in 1988, she was the youngest person and the first woman elected to her city's highest post. She also served as a member chief of staff in the Oregon Legislature. For three decades, she has managed and consulted for scores of political campaigns, successfully passing innovative taxing measures for funding public education, recreation, parks, open-space programs, libraries, and civic buildings. Outspent in every election, sometimes by as much as five to one, Shaw developed and perfected techniques to combat big money and to engineer seemingly impossible wins. She has been a frequent guest speaker and instructor for political science classes and campaign schools. Shaw currently works as a political consultant.

Inhaltsverzeichnis

Introduction [...] Basics 2. Precinct Analysis: The Sinners, the Saints, and the Savables 3. Targeting Voters 4. Volunteer Organization 5. Fundraising 6.Digital and Social Media 7.Traditional Media: Print, Radio, and TV 8. Lawn Signs and Direct Mail [...] Candidate Campaign 10. The Issue-Based Campaign 11. Getting Out the Vote (GOTV) 12. The Campaign Plan 13. After the Ball

Details
Erscheinungsjahr: 2026
Genre: Importe, Politikwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032658322
ISBN-10: 1032658320
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Shaw, Catherine
Auflage: 7. Auflage
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 18 mm
Von/Mit: Catherine Shaw
Erscheinungsdatum: 26.02.2026
Gewicht: 0,491 kg
Artikel-ID: 134547208

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