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Beschreibung
Build a robust business plan that will underpin the success of your business with the tenth edition of this established guide to business planning.
Build a robust business plan that will underpin the success of your business with the tenth edition of this established guide to business planning.
Über den Autor
Colin Barrow, Paul Barrow, Robert Brown
Inhaltsverzeichnis
Section - ONE: Strategy and purpose; Chapter - 01: Introduction; Chapter - 02: Assignment 1:Coming up with a winning idea for your business plan; Chapter - 03: Assignment 2:Strategy - the big picture; Chapter - 04: Assignment 3:You and your team; Section - TWO: Market research; Chapter - 05: Introduction; Chapter - 06: Assignment 4:Researching customers; Chapter - 07: Assignment 5:Researching competitors; Chapter - 08: Assignment 6:A plan for market research; Section - THREE: Competitive marketing strategies; Chapter - 09: Introduction; Chapter - 10: Assignment 7:Products and/or services; Chapter - 11: Assignment 8:Pricing; Chapter - 12: Assignment 9:Advertising and promotion; Chapter - 13: Assignment 10:Place and distribution; Chapter - 14: Assignment 11:People, process and physical environment; Chapter - 15: Assignment 12:Competing online; Section - FOUR: Operations; Chapter - 16: Introduction; Chapter - 17: Assignment 13:The selling methods plan; Chapter - 18: Assignment 14:Making, outsourcing and supplies; Chapter - 19: Assignment 15:Legal and regulatory factors; Section - FIVE: Reviewing financing requirements and options; Chapter - 20: Introduction; Chapter - 21: Assignment 16:The sales forecast; Chapter - 22: Assignment 17:Cash-flow projections; Chapter - 23: Assignment 18:The profit and loss account; Chapter - 24: Assignment 19:The balance sheet; Chapter - 25: Assignment 20:Break-even analysis; Chapter - 26: Assignment 21:Estimating financing requirements; Chapter - 27: Assignment 22:Stress testing your business projections; Section - SIX: Business controls; Chapter - 28: Introduction; Chapter - 29: Assignment 23:Financial controls; Chapter - 30: Assignment 24:Sales and marketing controls; Chapter - 31: Assignment 25:Other business controls; Section - SEVEN: Writing up and presenting your business plan; Chapter - 32: Introduction; Chapter - 33: Assignment 26:Writing up and presenting your business plan; Chapter - 34: Index of key organizations and resources for business planning;
Details
Erscheinungsjahr: | 2021 |
---|---|
Fachbereich: | Betriebswirtschaft |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 320 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781789667370 |
ISBN-10: | 1789667372 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Barrow, Colin
Barrow, Paul Brown, Robert |
Hersteller: | Kogan Page Ltd |
Maße: | 231 x 152 x 21 mm |
Von/Mit: | Colin Barrow (u. a.) |
Erscheinungsdatum: | 03.02.2021 |
Gewicht: | 0,488 kg |
Über den Autor
Colin Barrow, Paul Barrow, Robert Brown
Inhaltsverzeichnis
Section - ONE: Strategy and purpose; Chapter - 01: Introduction; Chapter - 02: Assignment 1:Coming up with a winning idea for your business plan; Chapter - 03: Assignment 2:Strategy - the big picture; Chapter - 04: Assignment 3:You and your team; Section - TWO: Market research; Chapter - 05: Introduction; Chapter - 06: Assignment 4:Researching customers; Chapter - 07: Assignment 5:Researching competitors; Chapter - 08: Assignment 6:A plan for market research; Section - THREE: Competitive marketing strategies; Chapter - 09: Introduction; Chapter - 10: Assignment 7:Products and/or services; Chapter - 11: Assignment 8:Pricing; Chapter - 12: Assignment 9:Advertising and promotion; Chapter - 13: Assignment 10:Place and distribution; Chapter - 14: Assignment 11:People, process and physical environment; Chapter - 15: Assignment 12:Competing online; Section - FOUR: Operations; Chapter - 16: Introduction; Chapter - 17: Assignment 13:The selling methods plan; Chapter - 18: Assignment 14:Making, outsourcing and supplies; Chapter - 19: Assignment 15:Legal and regulatory factors; Section - FIVE: Reviewing financing requirements and options; Chapter - 20: Introduction; Chapter - 21: Assignment 16:The sales forecast; Chapter - 22: Assignment 17:Cash-flow projections; Chapter - 23: Assignment 18:The profit and loss account; Chapter - 24: Assignment 19:The balance sheet; Chapter - 25: Assignment 20:Break-even analysis; Chapter - 26: Assignment 21:Estimating financing requirements; Chapter - 27: Assignment 22:Stress testing your business projections; Section - SIX: Business controls; Chapter - 28: Introduction; Chapter - 29: Assignment 23:Financial controls; Chapter - 30: Assignment 24:Sales and marketing controls; Chapter - 31: Assignment 25:Other business controls; Section - SEVEN: Writing up and presenting your business plan; Chapter - 32: Introduction; Chapter - 33: Assignment 26:Writing up and presenting your business plan; Chapter - 34: Index of key organizations and resources for business planning;
Details
Erscheinungsjahr: | 2021 |
---|---|
Fachbereich: | Betriebswirtschaft |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 320 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781789667370 |
ISBN-10: | 1789667372 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Barrow, Colin
Barrow, Paul Brown, Robert |
Hersteller: | Kogan Page Ltd |
Maße: | 231 x 152 x 21 mm |
Von/Mit: | Colin Barrow (u. a.) |
Erscheinungsdatum: | 03.02.2021 |
Gewicht: | 0,488 kg |
Warnhinweis