John Dawes: Marketing Planning & Strategy

Cover: 9781529760132 | Marketing Planning & Strategy | A Practical Introduction | John Dawes

Rückseite: 9781529760132 | Marketing Planning & Strategy | A Practical Introduction | John Dawes

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

47,90 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 1-2 Werktage

Kategorien:

Beschreibung

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Über den Autor

John Dawes has two decades of marketing research experience; His expertise lies in the effects of price promotions, repeat-buying loyalty and market structure analysis. His research has been published in several leading marketing journals including the Journal of Advertising Research, Journal of Business Research and Journal of Retailing. John's findings have also been published in the Wall Street Journal.

Inhaltsverzeichnis

Preface: why another book on marketing planning and strategy?
Chapter 1: Planning introduction: is it good to do formal planning?
Chapter 2: The front end of a plan
Chapter 3: The internal analysis
Chapter 4: The global environment analysis
Chapter 5: The market environment analysis
Chapter 6: Bringing the analyses together
Chapter 7: Objectives and assumptions
Chapter 8: Marketing strategy
Chapter 9: Marketing program
Chapter 10: Marketing budget
Chapter 11: Key metrics and market research
Chapter 12: How to construct good tables and graphs
Chapter 13: Marketing planning scenarios with tasks
Chapter 14: Marketing planning and ethics
Chapter 15: Prominent strategy models in marketing
Chapter 16: Empirical generalisations
Chapter 17: Management beliefs

Details

Erscheinungsjahr:	2021
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781529760132
ISBN-10:	1529760135
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Dawes, John
Redaktion:	Dawes, John
Auflage:	1. Auflage
Hersteller:	SAGE Publications Ltd
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	232 x 186 x 19 mm
Von/Mit:	John Dawes
Erscheinungsdatum:	28.09.2021
Gewicht:	0,592 kg