Corporate learning functions are now an established part of many of the world's leading multinational firms. In this book, Shlomo Ben-Hur demonstrates how corporate learning can and should have an integral, strategic, role in a company. Based on firsthand experience, Ben-Hur provides a practical guide to setting up or restructuring a corporate learning function within a company, covering its seven key activities. He identifies and elucidates the key decision points in this process. But The Business of Corporate Learning is much more than a 'how-to' guide. For the first time, this book sheds light on the reasons for success or failure in the strategic deployment of corporate learning. Real-world case studies are used to illustrate the potential pitfalls and demonstrate how - when successfully integrated into the company's strategic management system - corporate learning is able to deliver tangible business results.
Corporate learning functions are now an established part of many of the world's leading multinational firms. In this book, Shlomo Ben-Hur demonstrates how corporate learning can and should have an integral, strategic, role in a company. Based on firsthand experience, Ben-Hur provides a practical guide to setting up or restructuring a corporate learning function within a company, covering its seven key activities. He identifies and elucidates the key decision points in this process. But The Business of Corporate Learning is much more than a 'how-to' guide. For the first time, this book sheds light on the reasons for success or failure in the strategic deployment of corporate learning. Real-world case studies are used to illustrate the potential pitfalls and demonstrate how - when successfully integrated into the company's strategic management system - corporate learning is able to deliver tangible business results.
Über den Autor
Shlomo Ben-Hur is an organisational psychologist and a professor of leadership and organisational behaviour at IMD business school in Lausanne, Switzerland. His areas of focus are the psychological and cultural aspects of leadership and the strategic and operational elements of corporate learning. Prior to joining IMD, Shlomo spent twenty years in the corporate world in high level corporate learning positions, for companies such as the BP Group and DaimlerChrysler Services AG.
Inhaltsverzeichnis
1. The weight of history: an introduction; 2. Creating a corporate learning strategy: how to align components to create coherence and impact; 3. Developing learning solutions: linking learning objectives with the methods used to achieve them; 4. Delivering learning solutions: technology and pedagogy explained; 5. Resourcing learning solutions: people, people, people; 6. Demonstrating the value of corporate learning: answering the evaluation conundrum; 7. Branding corporate learning: eliciting desire and engagement; 8. Governing corporate learning: ensuring oversight and accountability; 9. A way forward: creating a context for learning.
