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Beschreibung
The Business of Being an Author is a practical and powerful guide for anyone who wants to use a book to build a business of significance and substance.

Most people write a nonfiction book with big hopes attached to it. They want greater credibility, more visibility, better clients, stronger opportunities and a meaningful return on the time, energy and money they have invested. Then the book is published and very little changes. Not because the book is bad, but because it was never designed to do a serious commercial job.

This book tackles that problem head on.

Drawing on decades as a bestselling author, speaker, entrepreneur and book-writing coach, Andrew Griffiths reveals what it really takes to become a commercial author. He shows readers how to think beyond the manuscript and start building a complete author ecosystem - one where the book becomes a strategic asset that supports a bigger business, a stronger brand and a more valuable body of work.

The Business of Being an Author explores the critical elements that separate hobby authors from those who build genuine momentum through authorship. It covers everything from writing a book with commercial intent to creating a world-class author brand, developing product architecture, leveraging media, building strategic collaborations, generating bulk book sales, growing a loyal community and creating a realistic long-term plan for success.

This is not a book about literary fame or chasing bestseller lists for ego. It is a grounded, intelligent and highly practical roadmap for experts, consultants, speakers, coaches, business owners and thought leaders who want their book to create trust and open doors. It is for authors who want their book to become a catalyst, not a one-off project.

Honest, strategic and deeply experience-driven, Andrew Griffiths shares the lessons, frameworks and commercial insights that come from writing and publishing books that have sold around the world, while also helping more than 1,000 first-time authors bring their own books to life.

If you want to write a book that matters - and make sure it actually does something meaningful for your business, brand and future - this book will show you how.
The Business of Being an Author is a practical and powerful guide for anyone who wants to use a book to build a business of significance and substance.

Most people write a nonfiction book with big hopes attached to it. They want greater credibility, more visibility, better clients, stronger opportunities and a meaningful return on the time, energy and money they have invested. Then the book is published and very little changes. Not because the book is bad, but because it was never designed to do a serious commercial job.

This book tackles that problem head on.

Drawing on decades as a bestselling author, speaker, entrepreneur and book-writing coach, Andrew Griffiths reveals what it really takes to become a commercial author. He shows readers how to think beyond the manuscript and start building a complete author ecosystem - one where the book becomes a strategic asset that supports a bigger business, a stronger brand and a more valuable body of work.

The Business of Being an Author explores the critical elements that separate hobby authors from those who build genuine momentum through authorship. It covers everything from writing a book with commercial intent to creating a world-class author brand, developing product architecture, leveraging media, building strategic collaborations, generating bulk book sales, growing a loyal community and creating a realistic long-term plan for success.

This is not a book about literary fame or chasing bestseller lists for ego. It is a grounded, intelligent and highly practical roadmap for experts, consultants, speakers, coaches, business owners and thought leaders who want their book to create trust and open doors. It is for authors who want their book to become a catalyst, not a one-off project.

Honest, strategic and deeply experience-driven, Andrew Griffiths shares the lessons, frameworks and commercial insights that come from writing and publishing books that have sold around the world, while also helping more than 1,000 first-time authors bring their own books to life.

If you want to write a book that matters - and make sure it actually does something meaningful for your business, brand and future - this book will show you how.
Über den Autor
Andrew Griffiths is well known as Australia's #1 Small Business and entrepreneurial author with 12 bestselling books sold in over 65 countries. He is a columnist for [...], the global entrepreneurial platform, where he publishes his column, "The Bulletproof Business" every week.
Details
Erscheinungsjahr: 2026
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781923630352
ISBN-10: 1923630350
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Griffiths, Andrew
Hersteller: Andrew Griffiths Enterprise Trust
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 230 x 150 x 16 mm
Von/Mit: Andrew Griffiths
Erscheinungsdatum: 20.05.2026
Gewicht: 0,42 kg
Artikel-ID: 135437873