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The Business Model Navigator
Taschenbuch von Oliver Gassmann (u. a.)
Sprache: Englisch

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Beschreibung

Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Inhaltsverzeichnis

PART ONE How to drive business model innovation

  1. What is a business model and why should it be innovated?
  2. The Business Model Navigator
  3. Managing change

PART TWO 55+ winning business models and what they can do for you

  1. Add-On
  2. Affiliation
  3. Aikido
  4. Auction
  5. Barter
  6. Cash Machine
  7. Cross-Selling
  8. Crowdfunding
  9. Crowdsourcing
  10. Customer Loyalty
  11. Digitalisation
  12. Direct Selling
  13. E-commerce
  14. Experience Selling
  15. Flat Rate
  16. Fractional Ownership
  17. Franchising
  18. Freemium
  19. From Push to Pull
  20. Guaranteed Availability
  21. Hidden Revenue
  22. Ingredient Branding
  23. Integrator
  24. Layer Player
  25. Leverage Customer Data
  26. Licensing
  27. Lock-In
  28. Long Tail
  29. Make More of It
  30. Mass Customisation
  31. No Frills
  32. Open Business
  33. Open Source
  34. Orchestrator
  35. Pay Per Use
  36. Pay What You Want
  37. Peer to Peer
  38. Performance-Based Contracting
  39. Razor and Blade
  40. Rent Instead of Buy
  41. Revenue Sharing
  42. Reverse Engineering
  43. Reverse Innovation
  44. Robin Hood
  45. Self-Service
  46. Shop in Shop
  47. Solution Provider
  48. Subscription
  49. Supermarket
  50. Target the Poor
  51. Trash to Cash
  52. Two-Sided Market
  53. Ultimate Luxury
  54. User Design
  55. White Label
  56. Sensor as a Service
  57. Virtualisation
  58. Object Self-Service
  59. Object as Point of Sale
  60. Prosumer

PART THREE Finished reading? Let's implement!

  1. 10 recommendations to innovate your business model
  2. The 55+ models at a glance
  3. Glossary
Inhaltsverzeichnis

PART ONE How to drive business model innovation

  1. What is a business model and why should it be innovated?
  2. The Business Model Navigator
  3. Managing change

PART TWO 55+ winning business models and what they can do for you

  1. Add-On
  2. Affiliation
  3. Aikido
  4. Auction
  5. Barter
  6. Cash Machine
  7. Cross-Selling
  8. Crowdfunding
  9. Crowdsourcing
  10. Customer Loyalty
  11. Digitalisation
  12. Direct Selling
  13. E-commerce
  14. Experience Selling
  15. Flat Rate
  16. Fractional Ownership
  17. Franchising
  18. Freemium
  19. From Push to Pull
  20. Guaranteed Availability
  21. Hidden Revenue
  22. Ingredient Branding
  23. Integrator
  24. Layer Player
  25. Leverage Customer Data
  26. Licensing
  27. Lock-In
  28. Long Tail
  29. Make More of It
  30. Mass Customisation
  31. No Frills
  32. Open Business
  33. Open Source
  34. Orchestrator
  35. Pay Per Use
  36. Pay What You Want
  37. Peer to Peer
  38. Performance-Based Contracting
  39. Razor and Blade
  40. Rent Instead of Buy
  41. Revenue Sharing
  42. Reverse Engineering
  43. Reverse Innovation
  44. Robin Hood
  45. Self-Service
  46. Shop in Shop
  47. Solution Provider
  48. Subscription
  49. Supermarket
  50. Target the Poor
  51. Trash to Cash
  52. Two-Sided Market
  53. Ultimate Luxury
  54. User Design
  55. White Label
  56. Sensor as a Service
  57. Virtualisation
  58. Object Self-Service
  59. Object as Point of Sale
  60. Prosumer

PART THREE Finished reading? Let's implement!

  1. 10 recommendations to innovate your business model
  2. The 55+ models at a glance
  3. Glossary
Sicherheitshinweis

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