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AB-InBev's takeover of SABMiller - the world's number one and two brewers respectively - closes an amazing epoch in beer history. This book charts the fascinating rise of these two brewing giants as they showed that dealmaking provided a faster path to profit growth than any sales hike could ever accomplish. The importance of deals - those made and those missed - is also visible in the track record of Heineken and Carlsberg, the brewers on the next two rungs of the global ladder.
While all of these brewers pursued the goal of building empires, each had different reasons and faced a variety of obstacles along the way.
Sharing a keen interest in the brewing industry - not to mention a passion beer - two economists, Ina Verstl and Ernst Faltermeier, have provided a timely out-of-the box analysis of globalisation.
AB-InBev's takeover of SABMiller - the world's number one and two brewers respectively - closes an amazing epoch in beer history. This book charts the fascinating rise of these two brewing giants as they showed that dealmaking provided a faster path to profit growth than any sales hike could ever accomplish. The importance of deals - those made and those missed - is also visible in the track record of Heineken and Carlsberg, the brewers on the next two rungs of the global ladder.
While all of these brewers pursued the goal of building empires, each had different reasons and faced a variety of obstacles along the way.
Sharing a keen interest in the brewing industry - not to mention a passion beer - two economists, Ina Verstl and Ernst Faltermeier, have provided a timely out-of-the box analysis of globalisation.
| Erscheinungsjahr: | 2016 |
|---|---|
| Genre: | Kochen & Backen |
| Rubrik: | Essen & Trinken |
| Thema: | Getränke |
| Medium: | Taschenbuch |
| Seiten: | 291 |
| Inhalt: | 292 S. |
| ISBN-13: | 9783418001326 |
| ISBN-10: | 3418001327 |
| Sprache: | Englisch |
| Herstellernummer: | 00123 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Verstl, Ina
Faltermeier, Ernst |
| Hersteller: |
Fachverlag Hans Carl
CARL, HANS, FACHVERLAG |
| Maße: | 212 x 141 x 19 mm |
| Von/Mit: | Ina Verstl (u. a.) |
| Erscheinungsdatum: | 27.10.2016 |
| Gewicht: | 0,508 kg |
| Erscheinungsjahr: | 2016 |
|---|---|
| Genre: | Kochen & Backen |
| Rubrik: | Essen & Trinken |
| Thema: | Getränke |
| Medium: | Taschenbuch |
| Seiten: | 291 |
| Inhalt: | 292 S. |
| ISBN-13: | 9783418001326 |
| ISBN-10: | 3418001327 |
| Sprache: | Englisch |
| Herstellernummer: | 00123 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Verstl, Ina
Faltermeier, Ernst |
| Hersteller: |
Fachverlag Hans Carl
CARL, HANS, FACHVERLAG |
| Maße: | 212 x 141 x 19 mm |
| Von/Mit: | Ina Verstl (u. a.) |
| Erscheinungsdatum: | 27.10.2016 |
| Gewicht: | 0,508 kg |
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![Cover: 9781529838305 | Guinness 2024 | Original Carousel-Kalender [Mehrsprachig] [Kalender]](https://preigu.de/media/dc/98/c4/1708169101/9781529838305-01-1708169097.jpg "Cover: 9781529838305 | Guinness 2024 | Original Carousel-Kalender [Mehrsprachig] [Kalender]")