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Beschreibung
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
Details
Erscheinungsjahr: 2013
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781607966340
ISBN-10: 1607966344
Sprache: Englisch
Einband: Gebunden
Autor: Watkins, Julian
Hersteller: www.bnpublishing.net
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 286 x 221 x 18 mm
Von/Mit: Julian Watkins
Erscheinungsdatum: 01.10.2013
Gewicht: 0,903 kg
Artikel-ID: 105643712