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Many groceries used this circumstance to their advantage, and out of it created their principle of discount shopping. The basic idea of this system has its origin in the es-tablishment of Aldi in 1913. They have the idea to make the life of customers easier by keeping shopping as uncomplicated and simple as possible. This concept has proven itself: Aldi is among the most successful discounters worldwide.
The aim of this paper is to carry out a SWOT analysis on the basis of Aldi Süd with defining the company¿s internal strengths and weaknesses and its external opportu-nities and threats.
Therefore, at the beginning the company will be presented and the SWOT analysis will be integrated in the concept of the strategic management. On the back of this a recommendation for the company will be created, referring to actual transitions of the brand Aldi.
Many groceries used this circumstance to their advantage, and out of it created their principle of discount shopping. The basic idea of this system has its origin in the es-tablishment of Aldi in 1913. They have the idea to make the life of customers easier by keeping shopping as uncomplicated and simple as possible. This concept has proven itself: Aldi is among the most successful discounters worldwide.
The aim of this paper is to carry out a SWOT analysis on the basis of Aldi Süd with defining the company¿s internal strengths and weaknesses and its external opportu-nities and threats.
Therefore, at the beginning the company will be presented and the SWOT analysis will be integrated in the concept of the strategic management. On the back of this a recommendation for the company will be created, referring to actual transitions of the brand Aldi.
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 28 S. |
| ISBN-13: | 9783668787032 |
| ISBN-10: | 3668787034 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Anonymous |
| Auflage: | 1. Auflage |
| Hersteller: | GRIN Verlag |
| Verantwortliche Person für die EU: | BoD - Books on Demand, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 210 x 148 x 3 mm |
| Von/Mit: | Anonymous |
| Erscheinungsdatum: | 13.09.2018 |
| Gewicht: | 0,056 kg |
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 28 S. |
| ISBN-13: | 9783668787032 |
| ISBN-10: | 3668787034 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Anonymous |
| Auflage: | 1. Auflage |
| Hersteller: | GRIN Verlag |
| Verantwortliche Person für die EU: | BoD - Books on Demand, In de Tarpen 42, D-22848 Norderstedt, info@bod.de |
| Maße: | 210 x 148 x 3 mm |
| Von/Mit: | Anonymous |
| Erscheinungsdatum: | 13.09.2018 |
| Gewicht: | 0,056 kg |
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