Sun Tzu and the Art of Business | Taschenbuch

Cover: 9780199782918 | Sun Tzu and the Art of Business | Mark R McNeilly | Taschenbuch | 2012

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Sprache: Englisch

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Beschreibung

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.

Über den Autor

Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.

Inhaltsverzeichnis

CONTENTS

Introduction

1. Win All Without Fighting: Capturing Your Market Without Destroying It

2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It

3. Deception and Foreknowledge: Maximizing the Power of Market Information

4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors

5. Shape Your Opponent: Employing Strategy To Master the Competition

6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times

7. Putting The Art of Business into Practice

Notes

Suggested Readings

Original Translation by Samuel B. Griffith

Bibliography

Details

Erscheinungsjahr:	2012
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780199782918
ISBN-10:	0199782911
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	McNeilly, Mark R
Hersteller:	OUP US
Verantwortliche Person für die EU:	Deutsche Bibelgesellschaft, Postfach:81 03 40, D-70567 Stuttgart, vertrieb@dbg.de
Maße:	210 x 140 x 21 mm
Von/Mit:	Mark R McNeilly
Erscheinungsdatum:	30.03.2012
Gewicht:	0,472 kg