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Cover: 9780199782918 | Sun Tzu and the Art of Business | Mark R McNeilly | Taschenbuch | 2011
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Sun Tzu and the Art of Business
Six Strategic Principles for Managers (Revised)
Taschenbuch von Mark R McNeilly
Sprache: Englisch

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Beschreibung
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
Über den Autor
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.
Inhaltsverzeichnis
  • CONTENTS

  • Introduction

  • 1. Win All Without Fighting: Capturing Your Market Without Destroying It

  • 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It

  • 3. Deception and Foreknowledge: Maximizing the Power of Market Information

  • 4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors

  • 5. Shape Your Opponent: Employing Strategy To Master the Competition

  • 6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times

  • 7. Putting The Art of Business into Practice

  • Notes

  • Suggested Readings

  • Original Translation by Samuel B. Griffith

  • Bibliography

Details
Erscheinungsjahr: 2011
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780199782918
ISBN-10: 0199782911
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: McNeilly, Mark R
Hersteller: OUP US
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 210 x 140 x 21 mm
Von/Mit: Mark R McNeilly
Erscheinungsdatum: 23.12.2011
Gewicht: 0,472 kg
Artikel-ID: 107013353
Über den Autor
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.
Inhaltsverzeichnis
  • CONTENTS

  • Introduction

  • 1. Win All Without Fighting: Capturing Your Market Without Destroying It

  • 2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It

  • 3. Deception and Foreknowledge: Maximizing the Power of Market Information

  • 4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors

  • 5. Shape Your Opponent: Employing Strategy To Master the Competition

  • 6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times

  • 7. Putting The Art of Business into Practice

  • Notes

  • Suggested Readings

  • Original Translation by Samuel B. Griffith

  • Bibliography

Details
Erscheinungsjahr: 2011
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780199782918
ISBN-10: 0199782911
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: McNeilly, Mark R
Hersteller: OUP US
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 210 x 140 x 21 mm
Von/Mit: Mark R McNeilly
Erscheinungsdatum: 23.12.2011
Gewicht: 0,472 kg
Artikel-ID: 107013353
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