Zum Hauptinhalt springen Zur Suche springen Zur Hauptnavigation springen
Beschreibung
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.
Über den Autor
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He is also an Adjunct Professor at UNC's Kenan-Flagler Business School. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC and was a featured commentator in the History Channel's special on The Art of War. He lives in Cary, North Carolina.
Inhaltsverzeichnis
[Mehr]
Details
Erscheinungsjahr: 2011
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780199782918
ISBN-10: 0199782911
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: McNeilly, Mark R
Hersteller: OUP US
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 210 x 140 x 21 mm
Von/Mit: Mark R McNeilly
Erscheinungsdatum: 23.12.2011
Gewicht: 0,472 kg
Artikel-ID: 107013353

Ähnliche Produkte

slide 9 to 13