Introduction John R. Rickford and Penelope Eckert; Part I. Anthropological Approaches: 1. 'Style' as distinctiveness: the culture and ideology of linguistic differentiation Judith T. Irvine; 2. Variety, style-shifting, and ideology Susan Ervin-Tripp; 3. The ethnography of genre in a Mexican market: form, function, variation Richard Bauman; 4. The question of genre Ronald Macaulay; Part II. Attention Paid to Speech: 5. The anatomy of style shifting William Labov; 6. A dissection of style shifting John Baugh; 7. Style and social meaning Penelope Eckert; 8. Zeroing in on multifunctionality and style Elizabeth Closs Traugott; Part III. Audience Design and Self-Identification: 9. Back in style: reworking audience design Allan Bell; 10. Primitives of a system for 'style' and 'register' Malcah Yaegar-Dror; 11. Language, situation and the relational self: theorising dialect-style in sociolinguistics Nikolas Coupland; 12. Couplandia and beyond Howard Giles; 13. Style and stylizing from the perspective of a non-autonomous sociolinguistics John R. Rickford; Part IV. Functionally Motivated Situational Variation: 14. Register variation and social dialect variation: re-examining the connection Edward Finegan and Douglas Biber; 15. Conversation, spoken language and social identity Lesley Milroy; 16. Style and the psycholinguistics of sociolinguistics: the logical problem of language variation Dennis R. Preston.