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Beschreibung
Henry Mintzbergs views are a breath of fresh air which can only encourage the good guys. The Observer My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning. Tom Peters, managment guruStrategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic [...] this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to [...] the strategy safari your business will thank you for it.
Henry Mintzbergs views are a breath of fresh air which can only encourage the good guys. The Observer My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning. Tom Peters, managment guruStrategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic [...] this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to [...] the strategy safari your business will thank you for it.
Über den Autor
Henry Mintzberg Henry Mintzberg normally bites back on issues of management, organization, and corporate social irresponsibility (i.e., shareholder value), as well as management education and strategy. (Managers not MBAs, with Berrett-Koehler in the US and Financial Times Prentice Hall in Europe was his last book.) He managed to get a PhD in management at MIT and has slipped about 130 articles past unsuspecting editors. He is the Cleghorn Professor of Management Studies at McGill University. Bruce Ahlstrand Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Hold’em to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a [...]. from Oxford University and a [...]. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada. Joseph Lampel Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good behavior. He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness. He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions. Henry, Bruce and Joe are also the authors of the bestselling Strategy Safari (Financial Times Prentice Hall).
Inhaltsverzeichnis

Contents

Acknowledgements / ix

Embarkation / xi

1 ‘And over here, ladies and gentlemen: the strategic management beast

Why ten?

A field review

Five Ps for strategy

Strategies for better and for worse

Strategic management as an academic discipline

2 The design school: strategy formation as a process of conception

Origins of the design school

The basic design school model

Premises of the design school

Critique of the design school

The design school: contexts and contributions

3 The planning school: strategy formation as a formal process

The basic strategic planning model

Sorting out the hierarchies

Premises of the planning school

Some more recent developments

Planning’s unplanned troubles

The fallacies of strategic planning

The context and contribution of the planning school

4 The positioning school: strategy formation as an analytical process

Enter Porter

Premises of the positioning school

The first wave: origins in the military maxims

The second wave: the search for consulting imperatives

The third wave: the development of empirical propositions

Critique of the positioning school

Contribution and context of the positioning school

5 The entrepreneurial school: strategy formation as a visionary process

Origins in economics

The literature of the entrepreneurial school

Visionary leadership

Premises of the entrepreneurial school

&nbs

Details
Erscheinungsjahr: 2008
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780273719588
ISBN-10: 0273719580
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mintzberg, Henry
Lampel, Joseph B.
Auflage: 2. Auflage
Hersteller: Microsoft Press
Pearson Education Limited
FT Publishing International
Verantwortliche Person für die EU: Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße: 234 x 156 x 25 mm
Von/Mit: Henry Mintzberg (u. a.)
Erscheinungsdatum: 02.12.2008
Gewicht: 0,699 kg
Artikel-ID: 101845318

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