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Contents
Acknowledgements / ix
Embarkation / xi
1 And over here, ladies and gentlemen: the strategic management beast
Why ten?
A field review
Five Ps for strategy
Strategies for better and for worse
Strategic management as an academic discipline
2 The design school: strategy formation as a process of conception
Origins of the design school
The basic design school model
Premises of the design school
Critique of the design school
The design school: contexts and contributions
3 The planning school: strategy formation as a formal process
The basic strategic planning model
Sorting out the hierarchies
Premises of the planning school
Some more recent developments
Plannings unplanned troubles
The fallacies of strategic planning
The context and contribution of the planning school
4 The positioning school: strategy formation as an analytical process
Enter Porter
Premises of the positioning school
The first wave: origins in the military maxims
The second wave: the search for consulting imperatives
The third wave: the development of empirical propositions
Critique of the positioning school
Contribution and context of the positioning school
5 The entrepreneurial school: strategy formation as a visionary process
Origins in economics
The literature of the entrepreneurial school
Visionary leadership
Premises of the entrepreneurial school
&nbs
| Erscheinungsjahr: | 2008 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780273719588 |
| ISBN-10: | 0273719580 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Mintzberg, Henry
Lampel, Joseph B. |
| Auflage: | 2. Auflage |
| Hersteller: |
Microsoft Press
Pearson Education Limited FT Publishing International |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com |
| Maße: | 234 x 156 x 25 mm |
| Von/Mit: | Henry Mintzberg (u. a.) |
| Erscheinungsdatum: | 02.12.2008 |
| Gewicht: | 0,699 kg |