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Englisch
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Beschreibung
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
Zusammenfassung
Cutting edge information, new approaches and methods for companies and networks
Theory-driven yet practice-oriented with case studies
An integrative management view on innovations
Includes supplementary material: [...]
Inhaltsverzeichnis
Part I - Strategic Perspectives on Innovation.- Part II - Communicative Perspectives on Innovation.- Part III - Integrated Perspectives on Innovation.- Part IV - Best Practices and Case Examples.
Details
Erscheinungsjahr: | 2014 |
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Fachbereich: | Betriebswirtschaft |
Genre: | Recht, Sozialwissenschaften, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: |
xvii
465 S. 32 s/w Illustr. 29 farbige Illustr. 465 p. 61 illus. 29 illus. in color. |
ISBN-13: | 9783642414787 |
ISBN-10: | 3642414788 |
Sprache: | Englisch |
Herstellernummer: | 86209003 |
Einband: | Gebunden |
Redaktion: |
Pfeffermann, Nicole
Mortara, Letizia Minshall, Tim |
Herausgeber: | Nicole Pfeffermann/Tim Minshall/Letizia Mortara |
Auflage: | 2nd edition 2013 |
Hersteller: |
Springer-Verlag GmbH
Springer Berlin Heidelberg |
Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
Maße: | 241 x 160 x 32 mm |
Von/Mit: | Nicole Pfeffermann (u. a.) |
Erscheinungsdatum: | 20.01.2014 |
Gewicht: | 0,887 kg |