Simon Wootton: Strategic Thinking

Cover: 9780749460778 | Strategic Thinking | Simon Wootton (u. a.) | Taschenbuch | Paperback

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Sprache: Englisch

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Beschreibung

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in it's third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:

gain a deeper understanding of your market;

forecast where your organization is heading;

think critically about proposals;

write an effective strategic plan

Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

Über den Autor

Simon Wootton is a former consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service.
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.

Zusammenfassung

A practical workbook that guides the reader through logical stages in strategc thinking

Free online material containing frameworks and supporting templates

Organizations who have used this book to their advatage include BBC and British Telecom.

''I like the book because it is easy to apply in the real world.''

John Smethhurst, Business Strategist, Lancashire Business School

Inhaltsverzeichnis

Preface

About this book
PART I. STRATEGIC LEADERSHIP

Section 1 Strategic leadership

Strategic leadership and conversational style

Section 2 Strategic leadership - brain-based communication

Section 3 Strategic leadership - the thinking skills required

Case Study Marketing leadership and management action

PART II. STRATEGIC THINKING - THE 9S© APPROACH

Step 1 Gather strategic intelligence

Step 2 Assess strategic capability

Step 3 Create strategic knowledge

Step 4 Make strategic predictions

Step 5 Develop strategic options

Step 6 Create strategic options

Step 7 Take strategic decisions

Step 8 Create and communicate market-led strategy

Step 9 Plan and manage project to implement change

PART III. THE NEXT STEPS

Next Steps

Final thought

Appendix A

Appendix B

Appendix C

References and recommended reading

Index

Details

Erscheinungsjahr:	2010
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9780749460778
ISBN-10:	0749460776
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Wootton, Simon Horne, Terry
Hersteller:	Kogan Page
Maße:	234 x 156 x 10 mm
Von/Mit:	Simon Wootton (u. a.)
Erscheinungsdatum:	28.08.2010
Gewicht:	0,257 kg

Artikel-ID: 101334096