Strategic Reputation Management | Taschenbuch

Cover: 9781398617308 | Strategic Reputation Management | Amanda Coleman | Taschenbuch | 2024

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Sprache: Englisch

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Beschreibung

Develop a proactive approach to reputation management using this guide to equip you with the insights and strategies needed to navigate and protect your organization's most valuable asset.

Über den Autor

Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With over 20 years experience in emergency services communication, she is a fellow of both the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page

Inhaltsverzeichnis

Chapter - 01: Reputation - what is it and how can we manage it?; Chapter - 02: Building a positive reputation - what does it take?; Chapter - 03: Improving a reputation under threat; Chapter - 04: Can you rescue a bad reputation?; Chapter - 05: What are the challenges to effective reputation management?; Chapter - 06: Recognising when an issue becomes a crisis; Chapter - 07: Strategies and approaches to address a crisis in reputation; Chapter - 08: A matter of ethics; Chapter - 09: Post crisis reputation recovery; Chapter - 10: The future of reputation management;

Erscheinungsjahr:	2024
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781398617308
ISBN-10:	139861730X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Coleman, Amanda
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 16 mm
Von/Mit:	Amanda Coleman
Erscheinungsdatum:	26.11.2024
Gewicht:	0,331 kg

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