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This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.
This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.
Ronald D. Smith was Professor Emeritus of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He was an accredited member of the Public Relations Society of America.
Phase One: Formative Research Step 1: Analyzing the Situation Step 2: Analyzing the Organization Step 3: Analyzing the Publics Phase Two: Strategy Step 4: Setting Goals and Objectives Step 5: Creating Action and Response Strategies Step 6: Developing the Message Strategy Phase Three: Tactics Step 7: Selecting Communication Tactics Step 8: Implementing the Strategic Plan Phase Four: Evaluative Research Step 9: Evaluating the Strategic Plan Appendixes A: Applied Research B: Interviewing C: Applied Research: Focus Groups D: Applied Research: Survey E: Applied Research: Content Analysis F: Media Engagement G: Crisis Communication H: The PR 200
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 622 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367903848 |
| ISBN-10: | 0367903849 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Smith, Ronald D. |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 254 x 192 x 37 mm |
| Von/Mit: | Ronald D. Smith |
| Erscheinungsdatum: | 12.11.2020 |
| Gewicht: | 1,435 kg |
Ronald D. Smith was Professor Emeritus of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He was an accredited member of the Public Relations Society of America.
Phase One: Formative Research Step 1: Analyzing the Situation Step 2: Analyzing the Organization Step 3: Analyzing the Publics Phase Two: Strategy Step 4: Setting Goals and Objectives Step 5: Creating Action and Response Strategies Step 6: Developing the Message Strategy Phase Three: Tactics Step 7: Selecting Communication Tactics Step 8: Implementing the Strategic Plan Phase Four: Evaluative Research Step 9: Evaluating the Strategic Plan Appendixes A: Applied Research B: Interviewing C: Applied Research: Focus Groups D: Applied Research: Survey E: Applied Research: Content Analysis F: Media Engagement G: Crisis Communication H: The PR 200
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Medienwissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 622 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367903848 |
| ISBN-10: | 0367903849 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Smith, Ronald D. |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 254 x 192 x 37 mm |
| Von/Mit: | Ronald D. Smith |
| Erscheinungsdatum: | 12.11.2020 |
| Gewicht: | 1,435 kg |
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