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Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.
Original text by pioneer H. Igor Ansoff, who founded the concept of Strategic Management
Internationally acclaimed author leads the field in applying strategic thinking to businesses, bridging the gap between concepts and practice
Comprehensive and contemporary topic coverage. Provides a solid theoretical grounding - enabling readers to develop their own strategic approaches
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Wirtschaft International |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 268 |
| Inhalt: |
xv
251 S. |
| ISBN-13: | 9780230525481 |
| ISBN-10: | 0230525482 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Ansoff, H. |
| Auflage: | 2007 |
| Hersteller: |
Palgrave Macmillan
Palgrave Macmillan UK |
| Maße: | 222 x 145 x 20 mm |
| Von/Mit: | H. Ansoff |
| Erscheinungsdatum: | 11.05.2007 |
| Gewicht: | 0,474 kg |
Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.
Original text by pioneer H. Igor Ansoff, who founded the concept of Strategic Management
Internationally acclaimed author leads the field in applying strategic thinking to businesses, bridging the gap between concepts and practice
Comprehensive and contemporary topic coverage. Provides a solid theoretical grounding - enabling readers to develop their own strategic approaches
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Wirtschaft International |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 268 |
| Inhalt: |
xv
251 S. |
| ISBN-13: | 9780230525481 |
| ISBN-10: | 0230525482 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Ansoff, H. |
| Auflage: | 2007 |
| Hersteller: |
Palgrave Macmillan
Palgrave Macmillan UK |
| Maße: | 222 x 145 x 20 mm |
| Von/Mit: | H. Ansoff |
| Erscheinungsdatum: | 11.05.2007 |
| Gewicht: | 0,474 kg |
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