H. Ansoff: Strategic Management | Buch

Cover: 9780230525481 | Strategic Management | H. Ansoff | Buch | xv | Englisch | 2007

Rückseite: 9780230525481 | Strategic Management | H. Ansoff | Buch | xv | Englisch | 2007

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Sprache: Englisch

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Beschreibung

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.

Über den Autor

H. IGOR ANSOFF (1918-2002) was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management
Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.

Zusammenfassung

Original text by pioneer H. Igor Ansoff, who founded the concept of Strategic Management

Internationally acclaimed author leads the field in applying strategic thinking to businesses, bridging the gap between concepts and practice

Comprehensive and contemporary topic coverage. Provides a solid theoretical grounding - enabling readers to develop their own strategic approaches

Inhaltsverzeichnis

Introduction; G-I.Nakamura Memorial Article; R.Ansoff Introduction The Overall Framework The Environment in a Historical Perspective Model of Budgeting Behavior Model of Environmental Turbulence Strategic Capability Power Aspirations and Culture Strategic Leadership Model of Strategic Choice Transition Behavior Model of Transition Behavior The Basic Axioms References Index

Details

Erscheinungsjahr:	2007
Fachbereich:	Wirtschaft International
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xv 251 S.
ISBN-13:	9780230525481
ISBN-10:	0230525482
Sprache:	Englisch
Einband:	Gebunden
Autor:	Ansoff, H.
Hersteller:	Palgrave Macmillan Palgrave Macmillan UK
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	222 x 145 x 20 mm
Von/Mit:	H. Ansoff
Erscheinungsdatum:	11.05.2007
Gewicht:	0,474 kg