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Sprache:
Englisch
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Beschreibung
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Über den Autor
Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo
She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)
Inhaltsverzeichnis
Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture and Strategy
Chapter 7: Leadership
Chapter 8: Conclusions - Generative AI and the Disruption of Digital
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture and Strategy
Chapter 7: Leadership
Chapter 8: Conclusions - Generative AI and the Disruption of Digital
Details
Erscheinungsjahr: | 2023 |
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Fachbereich: | Allgemeines |
Genre: | Importe, Medienwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Taschenbuch |
ISBN-13: | 9781529773699 |
ISBN-10: | 1529773695 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Küng, Lucy |
Auflage: | 3. Auflage |
Hersteller: | SAGE Publications Ltd |
Verantwortliche Person für die EU: | Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, D-99095 Erfurt, produktsicherheit@zeitfracht.de |
Maße: | 242 x 170 x 18 mm |
Von/Mit: | Lucy Küng |
Erscheinungsdatum: | 25.12.2023 |
Gewicht: | 0,546 kg |