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Beschreibung
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Über den Autor

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo

She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

Inhaltsverzeichnis
Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture and Strategy
Chapter 7: Leadership
Chapter 8: Conclusions - Generative AI and the Disruption of Digital
Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Importe, Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
ISBN-13: 9781529773699
ISBN-10: 1529773695
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Küng, Lucy
Auflage: 3. Auflage
Hersteller: SAGE Publications Ltd
Verantwortliche Person für die EU: Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, D-99095 Erfurt, produktsicherheit@zeitfracht.de
Maße: 242 x 170 x 18 mm
Von/Mit: Lucy Küng
Erscheinungsdatum: 25.12.2023
Gewicht: 0,546 kg
Artikel-ID: 127355907

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