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Cover: 9781473929500 | Strategic Management in the Media | Theory to Practice | Lucy Kung
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Strategic Management in the Media
Theory to Practice
Taschenbuch von Lucy Kung
Sprache: Englisch

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With the media industries facing unprecedented change and challenge from top to bottom, never has it been more vital to understand the elements of strategy and how they apply to media organizations. This new edition of Strategic Management in the Media: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach.The GuardianNew York TimesLucy Küng has again given us the essential guide to change and management in the media industries. This is the ideal text for students of media studies, media economics and media management.
With the media industries facing unprecedented change and challenge from top to bottom, never has it been more vital to understand the elements of strategy and how they apply to media organizations. This new edition of Strategic Management in the Media: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach.The GuardianNew York TimesLucy Küng has again given us the essential guide to change and management in the media industries. This is the ideal text for students of media studies, media economics and media management.
Über den Autor

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo

She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

Inhaltsverzeichnis
Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning
Details
Erscheinungsjahr: 2016
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781473929500
ISBN-10: 1473929504
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kung, Lucy
Auflage: 2 Revised edition
Hersteller: SAGE Publications Ltd
Maße: 241 x 169 x 17 mm
Von/Mit: Lucy Kung
Erscheinungsdatum: 24.11.2016
Gewicht: 0,457 kg
Artikel-ID: 103489725
Über den Autor

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo

She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)

Inhaltsverzeichnis
Chapter 1: Introduction
Chapter 2: The Strategic Context
Chapter 3: Strategic Concepts for the Media Industries
Chapter 4: Strategic Responses to Technological Change
Chapter 5: Creativity and Innovation
Chapter 6: Culture, Mindset and Strategy
Chapter 7: Organisation Structure and Strategy
Chapter 8: Leadership
Chapter 9: Conclusions - The End of the Digital Beginning
Details
Erscheinungsjahr: 2016
Fachbereich: Einzelne Wirtschaftszweige
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781473929500
ISBN-10: 1473929504
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Kung, Lucy
Auflage: 2 Revised edition
Hersteller: SAGE Publications Ltd
Maße: 241 x 169 x 17 mm
Von/Mit: Lucy Kung
Erscheinungsdatum: 24.11.2016
Gewicht: 0,457 kg
Artikel-ID: 103489725
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