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Cover: 9781622737826 | Strategic Climate Change Communications | Jasper Fessmann | Buch
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Strategic Climate Change Communications
Effective Approaches to Fighting Climate Denial
Taschenbuch von Jasper Fessmann
Sprache: Englisch

48,95 €*

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Lieferzeit 4-7 Werktage

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Beschreibung
For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change.
Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.
For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change.
Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.
Details
Erscheinungsjahr: 2019
Fachbereich: Allgemeines
Genre: Geowissenschaften
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 136
Reihe: Climate Change and Society
ISBN-13: 9781622737826
ISBN-10: 1622737822
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Redaktion: Fessmann, Jasper
Hersteller: Vernon Press
Climate Change and Society
Maße: 229 x 152 x 8 mm
Von/Mit: Jasper Fessmann
Erscheinungsdatum: 19.07.2019
Gewicht: 0,209 kg
preigu-id: 117019476
Details
Erscheinungsjahr: 2019
Fachbereich: Allgemeines
Genre: Geowissenschaften
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 136
Reihe: Climate Change and Society
ISBN-13: 9781622737826
ISBN-10: 1622737822
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Redaktion: Fessmann, Jasper
Hersteller: Vernon Press
Climate Change and Society
Maße: 229 x 152 x 8 mm
Von/Mit: Jasper Fessmann
Erscheinungsdatum: 19.07.2019
Gewicht: 0,209 kg
preigu-id: 117019476
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