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¿ Learn how to use a unique immersion technique to achieve greater empathy with your most likely prospects.
¿ Know how to overcome controllable obstacles standing in the way of your brand's success.
¿ Learn how to tell your brand's story so that it truly resonates with prospects.
¿ Find ways to galvanize support for your brand's story throughout your organization.
¿ See how the StoryBranding process can be applied to you personally and in everyday selling situations.Written by a 40-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he's had during his long career as an advertising executive.
¿ Learn how to use a unique immersion technique to achieve greater empathy with your most likely prospects.
¿ Know how to overcome controllable obstacles standing in the way of your brand's success.
¿ Learn how to tell your brand's story so that it truly resonates with prospects.
¿ Find ways to galvanize support for your brand's story throughout your organization.
¿ See how the StoryBranding process can be applied to you personally and in everyday selling situations.Written by a 40-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he's had during his long career as an advertising executive.
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 296 |
| ISBN-13: | 9781632996558 |
| ISBN-10: | 1632996553 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Signorelli, Jim |
| Hersteller: | River Grove Books |
| Maße: | 229 x 152 x 18 mm |
| Von/Mit: | Jim Signorelli |
| Erscheinungsdatum: | 11.10.2022 |
| Gewicht: | 0,484 kg |
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 296 |
| ISBN-13: | 9781632996558 |
| ISBN-10: | 1632996553 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Signorelli, Jim |
| Hersteller: | River Grove Books |
| Maße: | 229 x 152 x 18 mm |
| Von/Mit: | Jim Signorelli |
| Erscheinungsdatum: | 11.10.2022 |
| Gewicht: | 0,484 kg |
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