Introduction Sporting Capital: Multinational and Transnational Corporatism David L. Andrews, University of Maryland, Michael L. Silk, University of Maryland and C.L. Cole, University of Illinois Section One: Multinational Sporting Corporatism Professional Sport Teams, Global Logos, and the Global Media/Entertainment Industry: A Political Economy of Transnational Sport Jean Harvey and Alan Law, both at University of Ottawa Corporatizing Sport: Adidas, ISL and the Reshaping of Sports Political Economy Alan Tomlinson, University of Brighton Marketing Generosity: The Avon Worldwide Fund for Womens Health and the Reinvention of Global Corporate Citizenship Samantha King, Queens University SEGA Dreamcast: National Football Cultures and the New Europeanism Philip Rosson, Dalhousie University, Canada Fram Pac Bell to the Tokyo Dome: Baseball and Economic Nationalism Jeremy Howell, University of San Francisco Section Two: Transnational Sporting Corporatism Every Girls a Superhero: Corporate (Trans)Nationalism(s), Womens Soccer, and Global (W)USA Michael D. Giardina and Jennifer L. Metz, University of Illinois Imagining Benevolence and Nation: Tragedy, Sport and the Transnational Marketplace Mary G. McDonald, Miami University, Ohio Making it Local?: NBA Expansion and the English Basketball Subculture Mark Falcous, University of Otago and Joseph Maguire, Loughborough University Cultural Contradictions / Contradicting Cultures: The Corporate Transnationalization of China? Trevor Slack, University of Alberta, Michael L. Silk, University of Maryland and Fan Hong, DeMontfort University Sport, Tribes and Technology: The New Zealand All Blacks Haka and the Politics of Identity Steven J. Jackson and Brendan Hokowhitu, both at University of Otago, New Zealand Beyond Sport: Imaging and Re-imaging Guiness as a Global Brand John Amis, University of Memphis
Introduction Sporting Capital: Multinational and Transnational Corporatism David L. Andrews, University of Maryland, Michael L. Silk, University of Maryland and C.L. Cole, University of Illinois Section One: Multinational Sporting Corporatism Professional Sport Teams, Global Logos, and the Global Media/Entertainment Industry: A Political Economy of Transnational Sport Jean Harvey and Alan Law, both at University of Ottawa Corporatizing Sport: Adidas, ISL and the Reshaping of Sports Political Economy Alan Tomlinson, University of Brighton Marketing Generosity: The Avon Worldwide Fund for Womens Health and the Reinvention of Global Corporate Citizenship Samantha King, Queens University SEGA Dreamcast: National Football Cultures and the New Europeanism Philip Rosson, Dalhousie University, Canada Fram Pac Bell to the Tokyo Dome: Baseball and Economic Nationalism Jeremy Howell, University of San Francisco Section Two: Transnational Sporting Corporatism Every Girls a Superhero: Corporate (Trans)Nationalism(s), Womens Soccer, and Global (W)USA Michael D. Giardina and Jennifer L. Metz, University of Illinois Imagining Benevolence and Nation: Tragedy, Sport and the Transnational Marketplace Mary G. McDonald, Miami University, Ohio Making it Local?: NBA Expansion and the English Basketball Subculture Mark Falcous, University of Otago and Joseph Maguire, Loughborough University Cultural Contradictions / Contradicting Cultures: The Corporate Transnationalization of China? Trevor Slack, University of Alberta, Michael L. Silk, University of Maryland and Fan Hong, DeMontfort University Sport, Tribes and Technology: The New Zealand All Blacks Haka and the Politics of Identity Steven J. Jackson and Brendan Hokowhitu, both at University of Otago, New Zealand Beyond Sport: Imaging and Re-imaging Guiness as a Global Brand John Amis, University of Memphis
