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Cover: 9783659607301 | AI and Machine Learning in Marketing: Transforming Customer Engagement
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AI and Machine Learning in Marketing: Transforming Customer Engagement
Taschenbuch von Derrick Nukunu Akude
Sprache: Englisch

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Beschreibung
This book explores how artificial intelligence (AI) and machine learning (ML) are reshaping the landscape of customer engagement, particularly within the field of marketing. It delves into the potential of AI and ML technologies to analyze vast amounts of consumer data, predict behaviors, and personalize customer interactions at an unprecedented scale. Beginning with an overview of foundational AI and ML concepts, the book then addresses their practical applications in marketing strategies, from targeted advertising and recommendation systems to predictive analytics and dynamic pricing. The text provides a framework for understanding how AI-driven insights can help marketers understand customer intent, enhance real-time engagement, and build long-lasting loyalty. Case studies of global brands illustrate successful AI implementations, showing readers how leading companies leverage these technologies to improve their marketing efficacy, tailor content, and create adaptive, interactive customer journeys. In addition to discussing the benefits, the book also considers ethical concerns and the potential for AI bias, advocating for responsible AI practices to build customer trust.
This book explores how artificial intelligence (AI) and machine learning (ML) are reshaping the landscape of customer engagement, particularly within the field of marketing. It delves into the potential of AI and ML technologies to analyze vast amounts of consumer data, predict behaviors, and personalize customer interactions at an unprecedented scale. Beginning with an overview of foundational AI and ML concepts, the book then addresses their practical applications in marketing strategies, from targeted advertising and recommendation systems to predictive analytics and dynamic pricing. The text provides a framework for understanding how AI-driven insights can help marketers understand customer intent, enhance real-time engagement, and build long-lasting loyalty. Case studies of global brands illustrate successful AI implementations, showing readers how leading companies leverage these technologies to improve their marketing efficacy, tailor content, and create adaptive, interactive customer journeys. In addition to discussing the benefits, the book also considers ethical concerns and the potential for AI bias, advocating for responsible AI practices to build customer trust.
Über den Autor
Dr. Derrick Nukunu Akude is a distinguished marketing strategist, lecturer, and author with expertise in leveraging emerging technologies to enhance customer engagement in the digital age. He holds a Ph.D. in Business Administration from the University of Cape Coast.
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9783659607301
ISBN-10: 3659607304
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Akude, Derrick Nukunu
Hersteller: LAP LAMBERT Academic Publishing
Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, D-66111 Saarbrücken, info@akademikerverlag.de
Maße: 220 x 150 x 18 mm
Von/Mit: Derrick Nukunu Akude
Erscheinungsdatum: 30.10.2024
Gewicht: 0,453 kg
Artikel-ID: 130391825
Über den Autor
Dr. Derrick Nukunu Akude is a distinguished marketing strategist, lecturer, and author with expertise in leveraging emerging technologies to enhance customer engagement in the digital age. He holds a Ph.D. in Business Administration from the University of Cape Coast.
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9783659607301
ISBN-10: 3659607304
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Akude, Derrick Nukunu
Hersteller: LAP LAMBERT Academic Publishing
Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, D-66111 Saarbrücken, info@akademikerverlag.de
Maße: 220 x 150 x 18 mm
Von/Mit: Derrick Nukunu Akude
Erscheinungsdatum: 30.10.2024
Gewicht: 0,453 kg
Artikel-ID: 130391825
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