Barry Kudrowitz, PhD, is a professor of product design and department head in the College of Design at the University of Minnesota, USA. There, he founded and directed the product design program from 2011-2021. Kudrowitz received his PhD from the Mechanical Engineering Department at the Massachusetts Institute of Technology (MIT), studying humor, creativity, and idea generation. Kudrowitz is interested in how creativity is perceived, evaluated, and learned. He has years of experience working with the toy industry and has taught toy design for over a decade. Kudrowitz co-designed a Nerf toy, an elevator simulator that was in operation at the International Spy Museum in Washington, D.C., and a ketchup-dispensing robot that was featured on the Martha Stewart Show. He is also the associate editor of the International Journal of Food Design.

PART I: CREATIVITY, PLAY, and HUMOR 1. The Four Requisites of a Creative Person, Dr. Momen's Clothing Dryer, and Captain Planet 2. Divergent Thinking, Rocket Racoon, and Scribblenauts 3. Convergent Thinking, Bunny Scissors, and Sherlock Holmes 4. Verbal Creativity, Code Names, and Puns 5. Fluency, Originality, and Family Feud 6. Flexibility, Elaboration, and Scattergories 7. Inspiration, da Vinci's Notebooks, and RuPaul's Drag Race 8. Diffusing Focus, Shower Thoughts, and (a Few) Psychoactive Drugs PART II: INNOVATION, PLAY, and HUMOR 9. Three Requisites of Innovation, Utility Patents, and a Tanning Booth Toaster 10. Silly Ideas, Shitty Robots, and Poop Ice Cream 11. Flavors of Innovation, the Nonstick Frying Pan, and USB Drives 12. Radical Innovation, Whiskey-Infused Lotion, and High Fashion 13. Questioning the Status Quo, Taboo Topics, and Toilets 14. Questioning the Status Quo, Taboo Topics, and Toilet Paper 15. Hindsight, Toothbrushes, and Smart Phones 16. Science Fiction, Superheroes, and Aliens 17. The Adjacent Possible, The Simpsons' Predictions, and Rick and Morty PART III: PLAY, CREATIVITY, and INNOVATION 18. Defining Play, Puppies, and Tom Sawyer 19. Play Taxonomies, Adult Play, and Jake the Dog 20. The Criteria for Play, Flow, and Bluey 21. Work, Montessori, and TPS Report Coversheets 22. Play-Creativity Connections, The Little Prince, and Positive Affect 23. Steve Jobs vs. Mary Poppins, Kindergarten, and Spinach Brownies 24. Adding Play Value, Overcooked, and The Holle Bolle Gijs PART IV: HUMOR, CREATIVITY, and INNOVATION 25. Two Theories (and Larrys) of Humor, Throwing Shade, and Throwing Pies 26. The Incongruity Theory of Humor, Cartoon Captions, and the Excalibur Toilet Brush 27. Remoteness of Association, Garth's Spew Cup, and Apples to Apples 28. Metaphorical Thinking, a Finger Trap Biopsy Needle, and SCAMPER 29. Connecting Domains, the Combination Pizza Hut and Taco Bell, and TRIZ 30. The Humor of Discovery, Hidden Gorillas, and Seinfeld 31. How Comedy Makes Change, Satire, and South Park 32. Improvisation, Yes and...ÒBoom! Freeze! Michael Scarn, FBI!Ó PART V: A PLAYFUL and HUMOROUS DESIGN PROCESS 33. Thinking About Design Thinking 34. Researching Design Research 35. How Might We...Define How We Define Our Prompts 36. An Improv Warm-up Progression for Team-Based Idea Generation 37. Ideas for Idea Generation 38. Models of Testing and Testing of Models