D. Jackson: Sonic Branding | Taschenbuch

Cover: 9781349509775 | Sonic Branding | D. Jackson | Taschenbuch | xxii | Englisch | 2003

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Sprache: Englisch

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Beschreibung

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Über den Autor

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Inhaltsverzeichnis

Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships

Details

Erscheinungsjahr:	2003
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xxii 179 S.
ISBN-13:	9781349509775
ISBN-10:	1349509779
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Jackson, D.
Auflage:	1st edition 2003
Hersteller:	Palgrave Macmillan Palgrave Macmillan UK
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	229 x 152 x 12 mm
Von/Mit:	D. Jackson
Erscheinungsdatum:	01.01.2003
Gewicht:	0,304 kg