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Cover: 9780231163569 | Solving Problems with Design Thinking | Ten Stories of What Works
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Solving Problems with Design Thinking
Ten Stories of What Works
Buch von Jeanne Liedtka (u. a.)
Sprache: Englisch

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Beschreibung
Presents 10 real-world examples of managers who have creatively solved organisational problems.
Presents 10 real-world examples of managers who have creatively solved organisational problems.
Über den Autor
Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation.

Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute.

Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.
Inhaltsverzeichnis
Foreword
1. Dispelling the Moses Myth
2. Reimagining the Trade Show Experience at IBM
3. Postmerger Integration at Suncorp
4. Transforming B2B Customer Engagement at 3M
5. Rethinking Strategic Planning at SAP
6. Redesigning the Customer Contact Center at Toyota
7. Social Networking at MeYou Health
8. Industry Collaboration in Financial Services with the FiDJI Project
9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen
10. Engaging the Citizens of Dublin
11. Scaling a Design Thinking Competency at Intuit
12. Where Do We Go from Here?
Postscript. Educating Managers for Design
Details
Empfohlen (von): 22
Erscheinungsjahr: 2013
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780231163569
ISBN-10: 0231163568
Sprache: Englisch
Einband: Gebunden
Autor: Liedtka, Jeanne
King, Andrew
Bennett, Kevin
Hersteller: Columbia University Press
Maße: 235 x 161 x 25 mm
Von/Mit: Jeanne Liedtka (u. a.)
Erscheinungsdatum: 03.09.2013
Gewicht: 0,464 kg
Artikel-ID: 105922157
Über den Autor
Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation.

Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute.

Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.
Inhaltsverzeichnis
Foreword
1. Dispelling the Moses Myth
2. Reimagining the Trade Show Experience at IBM
3. Postmerger Integration at Suncorp
4. Transforming B2B Customer Engagement at 3M
5. Rethinking Strategic Planning at SAP
6. Redesigning the Customer Contact Center at Toyota
7. Social Networking at MeYou Health
8. Industry Collaboration in Financial Services with the FiDJI Project
9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen
10. Engaging the Citizens of Dublin
11. Scaling a Design Thinking Competency at Intuit
12. Where Do We Go from Here?
Postscript. Educating Managers for Design
Details
Empfohlen (von): 22
Erscheinungsjahr: 2013
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780231163569
ISBN-10: 0231163568
Sprache: Englisch
Einband: Gebunden
Autor: Liedtka, Jeanne
King, Andrew
Bennett, Kevin
Hersteller: Columbia University Press
Maße: 235 x 161 x 25 mm
Von/Mit: Jeanne Liedtka (u. a.)
Erscheinungsdatum: 03.09.2013
Gewicht: 0,464 kg
Artikel-ID: 105922157
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