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Social Return on Investment
Its impact on private donation desicions
Taschenbuch von Gratia Zach
Sprache: Englisch

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Beschreibung
The Social Return on Investment (SROI) is seen as a new invention to measure efficacy in nonprofit organizations and it is often advertised as a figure which can be easily communicated to private donors and thus, facilitate fundraising in the increasingly competitive third sector. This study analysis the perceived significance of SROI by private donors by using the method of conjoint analysis. A multivariate approach has been subject of elaboration including three other factors besides SROI that influence a donation decision which have been derived from literature: the brand awareness of an organization, the purpose of a donation and the solicitation type. The empirical survey concludes that the SROI¿s importance for a private donor in a donation decision amounts to 42%, ranked highest, followed by brand awareness of the organization, then the solicitation type and ranked lowest, the purpose.
The Social Return on Investment (SROI) is seen as a new invention to measure efficacy in nonprofit organizations and it is often advertised as a figure which can be easily communicated to private donors and thus, facilitate fundraising in the increasingly competitive third sector. This study analysis the perceived significance of SROI by private donors by using the method of conjoint analysis. A multivariate approach has been subject of elaboration including three other factors besides SROI that influence a donation decision which have been derived from literature: the brand awareness of an organization, the purpose of a donation and the solicitation type. The empirical survey concludes that the SROI¿s importance for a private donor in a donation decision amounts to 42%, ranked highest, followed by brand awareness of the organization, then the solicitation type and ranked lowest, the purpose.
Über den Autor
Gratia Zach, Mag. (equivalent to Master of Science) ¿ International Business Administration at the University of Economics and Business Administration, [...] Team Finance Manager at Procter & Gamble, London, United Kingdom.
Details
Erscheinungsjahr: 2014
Fachbereich: Allgemeines
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 124 S.
ISBN-13: 9783639720242
ISBN-10: 3639720245
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Zach, Gratia
Hersteller: AV Akademikerverlag
Verantwortliche Person für die EU: AV Akademikerverlag, Brivibas Gatve 197, ?-1039 Riga, customerservice@vdm-vsg.de
Maße: 220 x 150 x 8 mm
Von/Mit: Gratia Zach
Erscheinungsdatum: 19.12.2014
Gewicht: 0,203 kg
Artikel-ID: 104930546
Über den Autor
Gratia Zach, Mag. (equivalent to Master of Science) ¿ International Business Administration at the University of Economics and Business Administration, [...] Team Finance Manager at Procter & Gamble, London, United Kingdom.
Details
Erscheinungsjahr: 2014
Fachbereich: Allgemeines
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 124 S.
ISBN-13: 9783639720242
ISBN-10: 3639720245
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Zach, Gratia
Hersteller: AV Akademikerverlag
Verantwortliche Person für die EU: AV Akademikerverlag, Brivibas Gatve 197, ?-1039 Riga, customerservice@vdm-vsg.de
Maße: 220 x 150 x 8 mm
Von/Mit: Gratia Zach
Erscheinungsdatum: 19.12.2014
Gewicht: 0,203 kg
Artikel-ID: 104930546
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