Andy Headworth is the founder of Sirona Consulting, a social media recruiting consulting company that helps companies understand and integrate social media into their recruiting strategy and processes. He is an experienced recruiting professional and has been a keynote speaker at many recruiting and social recruiting events globally and presents webinars for international companies.

He was recently named one of the "Top 100 Most Social HR Leaders on Twitter" by The Huffington Post, and he is also the author of the popular Sirona Says blog where he discusses everything in recruiting.

Explains step by step how to make the business case for using new forms of media in the recruitment process, eg video interviewing to save costs and increase reach and flexibility

About the author
Acknowledgements

Introduction 01 The fast-changing recruitment landscapeThe growing mismatch between the skills companies need and the talent available
The shortfall of digital talent
The changing demographics of multigenerational workforces
Recruitment talent within organizations
Knowledge gaps
Fast-changing candidate expectations
The extinction of the desktop PC - mobile and tablet
Social media recruiting - speed, transparency everywhere
Data-based recruiting
Summary
Notes02 Recruitment using social mediaWhat can you use social media for within recruitment?
Recruiting using pictures that appeal to a specific global audience
Twitter is a powerful tool when mixed with a television programme
Reaching for the sky with LinkedIn Recruiter
Show me, not 'tell' recruiting, is the new black
Messaging is still social and still simple
Image-focused social networks - perfect for telling a story
Recruiting using self-deleting social messages
Summary
Notes03 Selecting your social networks
Which social media platforms could you use?
Mainstream social networks
Summary
Notes04 Social media toolsMonitoring your brand
Social media management - dashboards
Social media productivity tools
Content creation tools
Collaboration tools
Hashtag tools
Summary
Notes05 Social media recruitment strategyUnderstanding the big picture
Technology is both a help and a hindrance
Getting started with your social media recruiting strategy
Social media recruiting strategy framework
Summary
Notes06 Candidate sourcing with social mediaWhat is sourcing?
So what is the difference between sourcing and recruiting?
Sourcing people on LinkedIn
How to source people on Twitter
How to source people on Facebook
Using Google+ to find people
How to use X-ray search for candidates
Sourcing using video
Using images to source people
Sourcing senior candidates
International sourcing
If Boolean searching is just too much for you
Summary
Notes07 Building your employer brandHow to further enhance the employer brand
How can you enhance your employer brand by using recruitment content marketing and social media?
How to get started with recruitment content marketing
Summary
Notes08 Social media big dataLinkedIn data visualization
How to use CV data to recruit based on a culture fit
People search aggregators are changing the face of recruitment
Big data, recruitment metrics and decision making
Summary
Notes09 Establishing ROIGetting started: objectives, targets and tactics
Different understanding of ROI within your structure
Measuring reach, exposure and influence
Paid social media and ROI
Summary
Note10 Social media guidelinesWhat should a social media policy cover?
How to get started on your first social media policy guideline
Adverse response management on social media
Summary
Notes11 Building a business case for social media recruitment
Getting started with your business case
How to construct your business case
Summary
Note12 Future recruitmentA lesson in future candidate communication from a Roman emperor
Candidate attraction goes mobile
Predictive, automated and algorithmic talent sourcing
Interviewing via video, mobile and tablet
Recruiting using augmented reality and smartphones
Recruitment in the future still requires good recruiters
Summary
NotesIndex