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Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects.Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects.Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
Über den Autor
Ashlee Humphreys is an associate professor at the Medill School of Journalism, Northwestern University. Professor Humphreys is a sociologist who examines core topics in communication, consumer behavior, and marketing. Her research investigates the role of legal and cultural institutions in shaping media institutions and markets, the influence of language on judgements, and the process of co-creation. Her work has been published in the Journal of Consumer Research, Journal of Marketing, and Sociology Compass.
Inhaltsverzeichnis
- Introduction
- Chapter 1: Introduction
- Perspective of this Book
- Organization of the Book
- Uses of this Book
- Part I: Messages
- Chapter 2: The Communication Model
- What is Social Media?
- Models of Communication
- Interpersonal Approaches
- Mass Communication
- Connecting Interpersonal with Mass Communication
- Historical Discourses of Digital Technology
- Do We Structure Technology or Does Technology Structure Us?
- Media Ecology
- New Concepts in Social Media
- Web 2.0
- Convergence
- Platforms
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Note
- Further Readings
- References
- Chapter 3: Message Types
- Affordances
- Attributes of Social Media
- Social Presence and Media Richness
- Temporal Structure
- Symmetry
- Permanence
- Mobility and Replicability
- A Brief History of Computer-Mediated Communication
- Internet
- Mobile Communication
- Forms and Genres of Social Media
- Technology, Form, and Genre
- Remediation
- Social Network Sites
- Blogs
- Message Boards or Forums
- Chatrooms
- Feeds
- Content Sharing and Hybrid Forms
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercises
- Further Readings
- References
- Chapter 4: Measuring Social Media
- Attention Economy
- Measuring Attention
- Reach and Frequency
- Platform Structures
- Narrowcasting
- Attention, Engagement, Conversion
- Methods for Studying Social Media
- Digital Anthropology and Netnographic Analysis
- Textual Analysis
- Network Analysis
- Machine Learning and Big Data
- Privacy
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Part II: People
- Chapter 5: User Interaction and Co-Creation
- Co-creation as a Concept
- History of Co-creation
- The Value Chain
- Co-creation of Media Content
- Collaborative Production
- Motivations for Co-creation
- Ethical Issues in Co-creation
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 6: Uses and Benefits of Social Media
- Uses and Gratifications Theory
- Self
- Social Comparison Theory
- Performance Online
- Context Collapse
- Extended Self
- Interpersonal Relationships
- Self-Disclosure and Anonymity
- Trust
- Boundaries of Self and Privacy
- Communitas
- Information and cultivation
- Therapeutic Uses
- Gossip, Bullying, and Drama
- Play
- Addiction
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 7: Digital Inequality, Age, and Social Class
- Literacy and Capital
- Literacy
- Economic, Social, and Cultural Capital
- Social Class
- Social Class and Literacy
- Taste and Social Reproduction
- Age
- Digital Natives or Digital Naives?
- Region
- Rural versus Urban
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 8: Race and Gender
- Identity and Performance
- Race
- Discussion, Debate, and Hate Speech
- Collective Action and Anti-Racism Online
- Gender
- Gender and Performance
- Representation Online
- Gender and Uses of Social Media
- Gender, Harassment, and Misogyny Online
- Sexuality
- Summary and Conclusion
- Discussion Questions
- Exercises
- Notes
- Further Readings
- References
- Part III: Networks
- Chapter 9: Social Networks
- Network Analysis
- It's a Small World, After All!
- Properties of Ties
- Properties of Networks
- Properties of Nodes
- Emergence: How Networks Form
- Network Theory in Social Media
- Social Capital
- Types of Social Capital
- Online versus Offline Social Networks
- Social Networks in Practice
- Diffusion of Innovations
- Social Influence
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 10: Virtual Communities
- Traits of Community
- Theoretical Approaches to Community and Types of Online Community
- Imagined community
- Subcultures
- Audience Communities
- Communities of Practice
- Status and Roles in Online Communities
- Roles in Online Communities
- Group Boundaries
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 11: Social Media Marketing
- Information or Persuasion?
- Paid, Earned, and Owned Media
- The Purchase Funnel and the Decision Journey
- Decision Journey
- Advertising Messages and Channels
- Search Advertising
- Word of Mouth
- Crisis Management and Firestorms
- Social Media Campaigns and Offline Promotions
- Social Media Marketing and the Value Chain
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercises
- Notes
- Further Readings
- References
- Part IV: Culture and Society
- Chapter 12: Cultural Representations and Practices
- Theories of Culture
- Cultural Styles and Practices
- Participatory Culture
- Fan Fiction
- Repetition, Mashups, Remixes, and Parody
- Language
- Cultural Transmission
- Circulation
- Cultural Content
- Narrative
- Transmedia Storytelling
- Celebrity
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercises
- Notes
- Further Readings
- References
- Chapter 13: Political Life
- Power
- Public Sphere
- Citizenship and Civic Participation
- Social Movement Theory
- Social Issue Formation
- Social Movement Tactics
- Mobilization
- Coordination
- Slacktivism
- Hacktivism and Alternative Means of Communication
- Social Media Use and Amount of Participation
- Framing
- News Consumption and Civic Engagement
- Social versus Mainstream News Media
- Citizen Journalism
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercises
- Notes
- Further Readings
- References
- Chapter 14: Economic and Legal Structures
- Shifts in Economic Structure
- Decreasing Costs of Production, Storage, and Dissemination
- Blurred Rights of Ownership
- Copyright
- Networked Consumers
- Platforms and the Chicken and Egg Problem
- Monopolies, Switching Costs, and Multi-homing
- Shifts in Economic Practice and Production
- User Innovation
- Sharing
- Business Models for Social Media
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
Details
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780199328437 |
| ISBN-10: | 0199328439 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Humphreys, Ashlee |
| Hersteller: | Oxford University Press Inc |
| Maße: | 231 x 151 x 25 mm |
| Von/Mit: | Ashlee Humphreys |
| Erscheinungsdatum: | 11.02.2016 |
| Gewicht: | 0,417 kg |
Über den Autor
Ashlee Humphreys is an associate professor at the Medill School of Journalism, Northwestern University. Professor Humphreys is a sociologist who examines core topics in communication, consumer behavior, and marketing. Her research investigates the role of legal and cultural institutions in shaping media institutions and markets, the influence of language on judgements, and the process of co-creation. Her work has been published in the Journal of Consumer Research, Journal of Marketing, and Sociology Compass.
Inhaltsverzeichnis
- Introduction
- Chapter 1: Introduction
- Perspective of this Book
- Organization of the Book
- Uses of this Book
- Part I: Messages
- Chapter 2: The Communication Model
- What is Social Media?
- Models of Communication
- Interpersonal Approaches
- Mass Communication
- Connecting Interpersonal with Mass Communication
- Historical Discourses of Digital Technology
- Do We Structure Technology or Does Technology Structure Us?
- Media Ecology
- New Concepts in Social Media
- Web 2.0
- Convergence
- Platforms
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Note
- Further Readings
- References
- Chapter 3: Message Types
- Affordances
- Attributes of Social Media
- Social Presence and Media Richness
- Temporal Structure
- Symmetry
- Permanence
- Mobility and Replicability
- A Brief History of Computer-Mediated Communication
- Internet
- Mobile Communication
- Forms and Genres of Social Media
- Technology, Form, and Genre
- Remediation
- Social Network Sites
- Blogs
- Message Boards or Forums
- Chatrooms
- Feeds
- Content Sharing and Hybrid Forms
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercises
- Further Readings
- References
- Chapter 4: Measuring Social Media
- Attention Economy
- Measuring Attention
- Reach and Frequency
- Platform Structures
- Narrowcasting
- Attention, Engagement, Conversion
- Methods for Studying Social Media
- Digital Anthropology and Netnographic Analysis
- Textual Analysis
- Network Analysis
- Machine Learning and Big Data
- Privacy
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Part II: People
- Chapter 5: User Interaction and Co-Creation
- Co-creation as a Concept
- History of Co-creation
- The Value Chain
- Co-creation of Media Content
- Collaborative Production
- Motivations for Co-creation
- Ethical Issues in Co-creation
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 6: Uses and Benefits of Social Media
- Uses and Gratifications Theory
- Self
- Social Comparison Theory
- Performance Online
- Context Collapse
- Extended Self
- Interpersonal Relationships
- Self-Disclosure and Anonymity
- Trust
- Boundaries of Self and Privacy
- Communitas
- Information and cultivation
- Therapeutic Uses
- Gossip, Bullying, and Drama
- Play
- Addiction
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 7: Digital Inequality, Age, and Social Class
- Literacy and Capital
- Literacy
- Economic, Social, and Cultural Capital
- Social Class
- Social Class and Literacy
- Taste and Social Reproduction
- Age
- Digital Natives or Digital Naives?
- Region
- Rural versus Urban
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 8: Race and Gender
- Identity and Performance
- Race
- Discussion, Debate, and Hate Speech
- Collective Action and Anti-Racism Online
- Gender
- Gender and Performance
- Representation Online
- Gender and Uses of Social Media
- Gender, Harassment, and Misogyny Online
- Sexuality
- Summary and Conclusion
- Discussion Questions
- Exercises
- Notes
- Further Readings
- References
- Part III: Networks
- Chapter 9: Social Networks
- Network Analysis
- It's a Small World, After All!
- Properties of Ties
- Properties of Networks
- Properties of Nodes
- Emergence: How Networks Form
- Network Theory in Social Media
- Social Capital
- Types of Social Capital
- Online versus Offline Social Networks
- Social Networks in Practice
- Diffusion of Innovations
- Social Influence
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 10: Virtual Communities
- Traits of Community
- Theoretical Approaches to Community and Types of Online Community
- Imagined community
- Subcultures
- Audience Communities
- Communities of Practice
- Status and Roles in Online Communities
- Roles in Online Communities
- Group Boundaries
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
- Chapter 11: Social Media Marketing
- Information or Persuasion?
- Paid, Earned, and Owned Media
- The Purchase Funnel and the Decision Journey
- Decision Journey
- Advertising Messages and Channels
- Search Advertising
- Word of Mouth
- Crisis Management and Firestorms
- Social Media Campaigns and Offline Promotions
- Social Media Marketing and the Value Chain
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercises
- Notes
- Further Readings
- References
- Part IV: Culture and Society
- Chapter 12: Cultural Representations and Practices
- Theories of Culture
- Cultural Styles and Practices
- Participatory Culture
- Fan Fiction
- Repetition, Mashups, Remixes, and Parody
- Language
- Cultural Transmission
- Circulation
- Cultural Content
- Narrative
- Transmedia Storytelling
- Celebrity
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercises
- Notes
- Further Readings
- References
- Chapter 13: Political Life
- Power
- Public Sphere
- Citizenship and Civic Participation
- Social Movement Theory
- Social Issue Formation
- Social Movement Tactics
- Mobilization
- Coordination
- Slacktivism
- Hacktivism and Alternative Means of Communication
- Social Media Use and Amount of Participation
- Framing
- News Consumption and Civic Engagement
- Social versus Mainstream News Media
- Citizen Journalism
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercises
- Notes
- Further Readings
- References
- Chapter 14: Economic and Legal Structures
- Shifts in Economic Structure
- Decreasing Costs of Production, Storage, and Dissemination
- Blurred Rights of Ownership
- Copyright
- Networked Consumers
- Platforms and the Chicken and Egg Problem
- Monopolies, Switching Costs, and Multi-homing
- Shifts in Economic Practice and Production
- User Innovation
- Sharing
- Business Models for Social Media
- Summary and Conclusion
- Topics
- Discussion Questions
- Exercise
- Notes
- Further Readings
- References
Details
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780199328437 |
| ISBN-10: | 0199328439 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Humphreys, Ashlee |
| Hersteller: | Oxford University Press Inc |
| Maße: | 231 x 151 x 25 mm |
| Von/Mit: | Ashlee Humphreys |
| Erscheinungsdatum: | 11.02.2016 |
| Gewicht: | 0,417 kg |
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