Suvi Nenonen: SMASH | Buch

Cover: 9781787437982 | SMASH | Suvi Nenonen (u. a.) | Buch | Einband - fest (Hardcover)

Rückseite: 9781787437982 | SMASH | Suvi Nenonen (u. a.) | Buch | Einband - fest (Hardcover)

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Sprache: Englisch

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Beschreibung

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.

Über den Autor

Suvi Nenonen is Director and Associate Professor, and Kaj Storbacka Professor at the University of Auckland's Graduate School of Management. Both have made a career out of working on the boundary between academic and applied research within marketing and strategic management. They have extensive experience as strategy consultants to major European companies and a long background from designing and delivering executive education and Executive MBA programs in Europe, Asia and Australasia. In addition to their academic writings, they have written several award-winning managerial books.

Details

Erscheinungsjahr:	2018
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9781787437982
ISBN-10:	1787437981
Sprache:	Englisch
Einband:	Gebunden
Autor:	Nenonen, Suvi Storbacka, Kaj
Hersteller:	Emerald Publishing Limited
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	235 x 157 x 23 mm
Von/Mit:	Suvi Nenonen (u. a.)
Erscheinungsdatum:	05.02.2018
Gewicht:	0,638 kg