Dekorationsartikel gehören nicht zum Leistungsumfang.
Sprache:
Englisch
138,95 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Kategorien:
Beschreibung
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
Über den Autor
Suvi Nenonen is Director and Associate Professor, and Kaj Storbacka Professor at the University of Auckland's Graduate School of Management. Both have made a career out of working on the boundary between academic and applied research within marketing and strategic management. They have extensive experience as strategy consultants to major European companies and a long background from designing and delivering executive education and Executive MBA programs in Europe, Asia and Australasia. In addition to their academic writings, they have written several award-winning managerial books.
Details
Erscheinungsjahr: | 2018 |
---|---|
Fachbereich: | Allgemeines |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | Gebunden |
ISBN-13: | 9781787437982 |
ISBN-10: | 1787437981 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Nenonen, Suvi
Storbacka, Kaj |
Hersteller: | Emerald Publishing Limited |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 235 x 157 x 23 mm |
Von/Mit: | Suvi Nenonen (u. a.) |
Erscheinungsdatum: | 05.02.2018 |
Gewicht: | 0,638 kg |
Über den Autor
Suvi Nenonen is Director and Associate Professor, and Kaj Storbacka Professor at the University of Auckland's Graduate School of Management. Both have made a career out of working on the boundary between academic and applied research within marketing and strategic management. They have extensive experience as strategy consultants to major European companies and a long background from designing and delivering executive education and Executive MBA programs in Europe, Asia and Australasia. In addition to their academic writings, they have written several award-winning managerial books.
Details
Erscheinungsjahr: | 2018 |
---|---|
Fachbereich: | Allgemeines |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | Gebunden |
ISBN-13: | 9781787437982 |
ISBN-10: | 1787437981 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: |
Nenonen, Suvi
Storbacka, Kaj |
Hersteller: | Emerald Publishing Limited |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 235 x 157 x 23 mm |
Von/Mit: | Suvi Nenonen (u. a.) |
Erscheinungsdatum: | 05.02.2018 |
Gewicht: | 0,638 kg |
Sicherheitshinweis