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Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business.
This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.
* Write a strategic business plan
* Start, establish, or rejuvenate a small business
* Hire and retain the best employees
* Get a small business loan
If you're a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you'll need to make it a success.
Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business.
This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management--and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape.
* Write a strategic business plan
* Start, establish, or rejuvenate a small business
* Hire and retain the best employees
* Get a small business loan
If you're a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you'll need to make it a success.
Eric Tyson, MBA, has been a personal financial writer, lecturer, and counselor for 25 years. He is the author of the award-winning Personal Finance For Dummies and several otherFor Dummies bestsellers.
Jim Schell has successfully launched and operated several small businesses. He has written other books and numerous columns on entrepreneurship.
Part 1: Getting Started with Small Business 7
Chapter 1: Is Small Business for You? 9
Chapter 2: Laying Your Personal Financial Foundation 27
Chapter 3: Finding Your Niche 43
Chapter 4: First Things First: Crafting Your Business Plan 59
Chapter 5: Making Financing, Ownership, and Organizational Decisions 81
Part 2: Buying an Existing Business 111
Chapter 6: Exploring Buying a Business 113
Chapter 7: Finding the Right Business to Buy 123
Chapter 8: Evaluating a Business to Buy 137
Chapter 9: Negotiating Terms and Sealing the Deal 155
Part 3: Running a Successful Small Business 167
Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 169
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 197
Chapter 12: Tapping Technology 233
Chapter 13: Keeping Your Customers Loyal 243
Chapter 14: Managing Profitability and Cash 255
Chapter 15: Learning from the Experiences of Others 281
Part 4: Keeping Your Business in Business 295
Chapter 16: Finding and Keeping Superstar Employees 297
Chapter 17: Providing Employee Benefits 327
Chapter 18: Handling Regulatory and Legal Issues 347
Chapter 19: Mastering Small-Business Taxes 361
Chapter 20: Cultivating a Growing Business 375
Part 5: The Part of Tens 397
Chapter 21: Ten Mistakes You Don't Want to Make 399
Chapter 22: Ten Tips for Small-Business Success 409
Chapter 23: Ten Ways the 2017 Tax Reform Bill Benefits Small Business 419
Index 425
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 464 |
| Inhalt: | 464 S. |
| ISBN-13: | 9781119490555 |
| ISBN-10: | 1119490553 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Tyson, Eric
Schell, Jim |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 233 x 190 x 27 mm |
| Von/Mit: | Eric Tyson (u. a.) |
| Erscheinungsdatum: | 18.09.2018 |
| Gewicht: | 0,63 kg |
Eric Tyson, MBA, has been a personal financial writer, lecturer, and counselor for 25 years. He is the author of the award-winning Personal Finance For Dummies and several otherFor Dummies bestsellers.
Jim Schell has successfully launched and operated several small businesses. He has written other books and numerous columns on entrepreneurship.
Part 1: Getting Started with Small Business 7
Chapter 1: Is Small Business for You? 9
Chapter 2: Laying Your Personal Financial Foundation 27
Chapter 3: Finding Your Niche 43
Chapter 4: First Things First: Crafting Your Business Plan 59
Chapter 5: Making Financing, Ownership, and Organizational Decisions 81
Part 2: Buying an Existing Business 111
Chapter 6: Exploring Buying a Business 113
Chapter 7: Finding the Right Business to Buy 123
Chapter 8: Evaluating a Business to Buy 137
Chapter 9: Negotiating Terms and Sealing the Deal 155
Part 3: Running a Successful Small Business 167
Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 169
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 197
Chapter 12: Tapping Technology 233
Chapter 13: Keeping Your Customers Loyal 243
Chapter 14: Managing Profitability and Cash 255
Chapter 15: Learning from the Experiences of Others 281
Part 4: Keeping Your Business in Business 295
Chapter 16: Finding and Keeping Superstar Employees 297
Chapter 17: Providing Employee Benefits 327
Chapter 18: Handling Regulatory and Legal Issues 347
Chapter 19: Mastering Small-Business Taxes 361
Chapter 20: Cultivating a Growing Business 375
Part 5: The Part of Tens 397
Chapter 21: Ten Mistakes You Don't Want to Make 399
Chapter 22: Ten Tips for Small-Business Success 409
Chapter 23: Ten Ways the 2017 Tax Reform Bill Benefits Small Business 419
Index 425
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 464 |
| Inhalt: | 464 S. |
| ISBN-13: | 9781119490555 |
| ISBN-10: | 1119490553 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Tyson, Eric
Schell, Jim |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 233 x 190 x 27 mm |
| Von/Mit: | Eric Tyson (u. a.) |
| Erscheinungsdatum: | 18.09.2018 |
| Gewicht: | 0,63 kg |
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