¿ The First Man-Focused Guide in the Field: Books in this space do not speak directly to men, but He For She breaks the trend as the first by-men and for-men guide to engaging as allies in the creation of an inclusive culture.

¿ From Individual Workplace Behaviors to Far-Reaching Organizational Strategies: Actionable guidance on stopping ¿manterrupting,¿ ¿monopolizing,¿ ¿sweet-talking,¿ and ¿mansplaining¿; reassigning note taking, office housekeeping, event planning, and networking; and on up to implementing a multi-year process to improve an organization¿s DEI.

¿ Publishing Trend: From Brené Brown¿s Dare to Lead to White Fragility by Robin DiAngelo and The Mask of Masculinity by Lewis Howes, the successful books that cover heart-based leadership, DEI, and toxic masculinity make up the Venn Diagram where Ray Aratäs book lands in the center.

¿ Clear Boardroom Benefits to Readers Who Lead in Corporations and Organizations: Fortune 500 companies with the highest percentage of women on their boards outperformed those with the least representation by 53% (Catalyst).

¿ Clear Employee Retention Benefits to Readers Who Lead Corporations and Organizations: The majority of the workforce¿millennials¿considers diversity, inclusion, and flexibility to be even more important than money when it comes to staying with a company for the long term, according to a 2018 survey by Deloitte.

¿ Good for Business¿s Bottom Line: A 2018 study by Boston Consulting Group proves it, revealing that diverse companies produce 19% higher revenue than others.

¿ Need for Actionable Advice: In a recent Catalyst survey, men were asked how they¿d respond to incidents of workplace sexism; 86% of men said they wanted to interrupt sexist workplace behaviors, but only 31% of those men said they were actually confident enough to do it. Men need strong direction.

¿ Clear DEI Training as Insurance Policy: This book is the insurance policy we need to ensure workplaces recruit the sharpest employee talent, retain engaged and satisfied employees, and reduce risk of detrimental public relations and legal action.

¿ Author Platform: Ray Arata is the founder of Better Man Movement LLC with 20+years of experience in working with men through over 10,000 hours leading workshops with ManKind Project (a global network of nonprofit organizations that supports 10,000 men each week). His work includes hosting his industry-leading Better Man Conference.