Cipr: Share This | Buch

Cover: 9781118404843 | Share This | The Social Media Handbook for PR Professionals | Cipr

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

25,55 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

Share This is a practical handbook to the biggest changes taking place in the media and its professions. It has been created by the Chartered Institute of Public Relations (CIPR) Social Media Panel and was written in the cloud using many of the social techniques that it addresses.

Über den Autor

The Chartered Institute of Public Relations (CIPR) - professional body for PR practitioners in the UK. Founded in February 1948 and by 2009 it had grown to over 9000 members involved in all aspects of the public relations industry, and is the largest body of its type in Europe.

Inhaltsverzeichnis

List of Contributors x

Foreword by Jane Wilson xi

Introduction by Stephen Waddington xiii

Part I Changing Media, Changing PR 1

1 An Introduction to Social Networks 3
Katy Howell

Part II Planning 13

2 Kick¿Start Your Social Media Strategy 15
Simon Sanders

3 What has Google Ever Done for PR? 23
Andrew Smith

4 Integrating Traditional and Social Media 31
Helen Nowicka

5 Social Media Guidelines: Creating Freedom Within a Framework 39
Gemma Griffiths

6 Open Communication: Psychology, Ethics and Etiquette 49
Becky McMichael

Part III Networks 59

7 Facebook: A Way to Engage with Your Audiences 61
Robin Wilson

8 Twitter: The Unstoppable Rise of Microblogging 71
Alex Lacey

9 LinkedIn: Social Networking for Professionals 79
Matt Appleby

10 Google+: Better than Buzz? 87
Dan Tyte

11 The Business of Blogging 93
Stephen Waddington

Part IV Online Media Relations 101

12 Modern Media Relations and Social Media Newsrooms 103
Stuart Bruce

13 Brands as Media 113
Rob Brown

14 The Future of Broadcast 121
Russell Goldsmith

15 Media Relations Modernised 129
Adam Parker

16 Pitching Using Social Media 137
Julio Romo

Part V Monitoring and Measurement 145

17 Real-Time Public Relations 147
Philip Sheldrake

18 Social Media Monitoring 157
Andrew Smith

19 Measuring Social Media 163
Richard Bagnall

Part VI Skills 175

20 Skilling Up for the Future 177
Daljit Bhurji

21 The Future of PR Education 185
Richard Bailey

Part VII Industry Change 193

22 Employee Engagement: How Social Media are Changing Internal Communication 195
Rachel Miller

23 Back to the Future for Public Sector Communications 205
Mark Pack

24 Modernising Public Affairs for the Digital Age 213
Stuart Bruce

25 Social Media and the Third Sector 221
Simon Collister

Part VIII The Future 229

26 Here Comes Web 3.0 and the Internet of Things 231
Philip Sheldrake

Index 237

Details

Erscheinungsjahr:	2012
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9781118404843
ISBN-10:	111840484X
Sprache:	Englisch
Einband:	Gebunden
Autor:	Cipr
Redaktion:	Waddington, Stephen
Hersteller:	John Wiley & Sons Inc
Maße:	236 x 156 x 27 mm
Von/Mit:	Cipr
Erscheinungsdatum:	20.07.2012
Gewicht:	0,527 kg

Artikel-ID: 106365656