Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA.

Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.

Introduction List of Contributors Section 1: Trends shaping the future of public relations and strategic communication Chapter 1: Questions of Power over (and Control of) Social, Political, Economic, and Cultural Dimensions of Artificial Intelligence in Public Relations and Strategic Communication Chapter 2: The Growth of Malicious AI: Countering Disinformation and Deepfakes Amid Mega-Crises Chapter 3: Responsible AI for Public Relations Practice: Applying Public Relations Practitioner Perspectives to Ethical Codes for the Use of Generative Artificial Intelligence Chapter 4: Devolving Ethical Standards of 2050: International and Disciplinary Failure Chapter 5: Biohacking and Bioethical Considerations for Marketing Communication Campaigns Chapter 6: The Next Frontier of DEI: Communication & Neurodiversity from Now to 2050 Chapter 7: When Big Brother is Listening: Impact of the Social Credit System on Strategic Communication Chapter 8: Beyond Big Data: Striking a Balance Chapter 9: Behind the Velvet Rope: Influencers and Creators as the Future Entertainment Chapter 10: Navigating the Future of Virtual Influencers: Hijacking Risks Chapter 11: Consumerism as the Driving Force of Human Identity in 2050 Chapter 12: Re-engaging the 'Eclipsed Public' - The Challenge for Public Communication and Politics Chapter 13: Facing the Rise of Postmodernism: Intelligent Goodwill as a Route toward Reinvigorating Public Relations in Face of Increasing Dissensus Section 2: The future of public relations and strategic communication specializationsChapter 14: The Future of Public Relations, According to AI Chapter 15: Crisis Communication in 2050: Sociopolitical and Technological Trends Shaping Crisis Communication Chapter 16: Film, Television, and Entertainment Public Relations in 2050: Establishing a New Normal in the Wake of Streaming, AI, and COVID-19 Chapter 17: Sport Public Relations in 2050 Chapter 18: The Future of Investor Relations and Financial Communication: AI, ESG, and Shareholder Activism Chapter 19: Propaganda and Psychological Warfare Aspects in the Strategic Communication of the 21st Century: European Union's Place in the Global Order Chapter 20: Media Relations, Journalism, Law and Ethics Chapter 21: Measurement and Analytics in 2050: Quantifying Digital and Analog Behaviors Index