Social Media Communication | Taschenbuch

Cover: 9781032246598 | Social Media Communication | Concepts, Practices, Data, Law and Ethics

Rückseite: 9781032246598 | Social Media Communication | Concepts, Practices, Data, Law and Ethics

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Sprache: Englisch

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Beschreibung

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.

Über den Autor

Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet and social media communication. These include Social Media Measurement and Management: Entrepreneurial Digital Analytics (2019), Social Media Law and Ethics (2021) and Social Media and Political Communication (2022).

Inhaltsverzeichnis

1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy

Details

Erscheinungsjahr:	2023
Fachbereich:	Journalistik/Presse/Film/Funk/TV
Genre:	Importe , Medienwissenschaften
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032246598
ISBN-10:	1032246596
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Lipschultz, Jeremy Harris
Auflage:	4. Auflage
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	254 x 178 x 24 mm
Von/Mit:	Jeremy Harris Lipschultz
Erscheinungsdatum:	18.07.2023
Gewicht:	0,829 kg