Lisa Pritchard is one of the UK's leading photographers' agents and has been working with and advising photographers for more than two decades. In 2002 she set up her own agency, LPA; she represents both established and emerging photographers and produces photoshoots for creative agencies and brands directly. She also offers portfolio reviews and a Pop Up Agent service to photographers without agents. Lisa has a keen interest in supporting and nurturing aspiring talent through her programme LPA Futures, which has launched the careers of many advertising photographers. She is also the author of Running a Successful Photography Business. For more information, visit her website at [...]

Introduction 1. What's it like being a professional photographer? 2. Who buys photography? Where to find your clients 3. What sort of photographer are you? The options 4. The learning curve. Gaining knowledge and experience 5. Making the leap. The transition to becoming a professional photographer 6. Business basics 7. A start up business plan 8. Marketing and promotion. Getting clients 9. Pricing photography 10. The Small Print 11. Organising a photoshoot 12. Industry codes of practice and legal obligations 13. Agents, agencies, libraries and galleries 14. Building your business 15. Tips from the top: Professionals' advice for success 16. Address Book 17. Business Templates