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Cover: 9781944659790 | Services Marketing: People, Technology, Strategy (Ninth Edition)
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Services Marketing: People, Technology, Strategy (Ninth Edition)
Buch von Jochen Wirtz (u. a.)
Sprache: Englisch

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Beschreibung
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"--
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"--
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781944659790
ISBN-10: 194465979X
Sprache: Englisch
Einband: Gebunden
Autor: Wirtz, Jochen
Lovelock, Christopher
Hersteller: World Scientific Publishing Company
Maße: 287 x 221 x 30 mm
Von/Mit: Jochen Wirtz (u. a.)
Erscheinungsdatum: 28.10.2021
Gewicht: 1,585 kg
Artikel-ID: 119845721
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781944659790
ISBN-10: 194465979X
Sprache: Englisch
Einband: Gebunden
Autor: Wirtz, Jochen
Lovelock, Christopher
Hersteller: World Scientific Publishing Company
Maße: 287 x 221 x 30 mm
Von/Mit: Jochen Wirtz (u. a.)
Erscheinungsdatum: 28.10.2021
Gewicht: 1,585 kg
Artikel-ID: 119845721
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