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This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Introduction
Season of Change
Albert Lasker and "Reason Why" Advertising
Pork, Beans, and Politics
To Washington, Through Chicago
Something Old. Something New
.And Something Borrowed
The Man with the Best Told Story Wins
November 2, 1920: Closing The Sale
Epilogue
References
Index
Erscheinungsjahr: | 2001 |
---|---|
Genre: | Importe, Politikwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Buch |
Inhalt: | Gebunden |
ISBN-13: | 9780275970307 |
ISBN-10: | 0275970302 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Morello, John A. |
Hersteller: | Praeger |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 235 x 157 x 12 mm |
Von/Mit: | John A. Morello |
Erscheinungsdatum: | 30.04.2001 |
Gewicht: | 0,347 kg |
Introduction
Season of Change
Albert Lasker and "Reason Why" Advertising
Pork, Beans, and Politics
To Washington, Through Chicago
Something Old. Something New
.And Something Borrowed
The Man with the Best Told Story Wins
November 2, 1920: Closing The Sale
Epilogue
References
Index
Erscheinungsjahr: | 2001 |
---|---|
Genre: | Importe, Politikwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Buch |
Inhalt: | Gebunden |
ISBN-13: | 9780275970307 |
ISBN-10: | 0275970302 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Morello, John A. |
Hersteller: | Praeger |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 235 x 157 x 12 mm |
Von/Mit: | John A. Morello |
Erscheinungsdatum: | 30.04.2001 |
Gewicht: | 0,347 kg |