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Cover: 9780275970307 | Selling the President, 1920 | John A. Morello | Buch | Gebunden | 2001
Dekorationsartikel gehören nicht zum Leistungsumfang.
Selling the President, 1920
Albert D. Lasker, Advertising, and the Election of Warren G. Harding
Buch von John A. Morello
Sprache: Englisch

108,95 €*

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Beschreibung
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.

This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.

This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Über den Autor
JOHN A. MORELLO is a History Professor in the Department of General Education at DeVry Institute of Technology, Addison, Illinois.
Inhaltsverzeichnis

Introduction
Season of Change
Albert Lasker and "Reason Why" Advertising
Pork, Beans, and Politics
To Washington, Through Chicago
Something Old. Something New
.And Something Borrowed
The Man with the Best Told Story Wins
November 2, 1920: Closing The Sale
Epilogue
References
Index

Details
Erscheinungsjahr: 2001
Genre: Importe, Politikwissenschaften
Rubrik: Wissenschaften
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780275970307
ISBN-10: 0275970302
Sprache: Englisch
Einband: Gebunden
Autor: Morello, John A.
Hersteller: Praeger
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 157 x 12 mm
Von/Mit: John A. Morello
Erscheinungsdatum: 30.04.2001
Gewicht: 0,347 kg
Artikel-ID: 102414886
Über den Autor
JOHN A. MORELLO is a History Professor in the Department of General Education at DeVry Institute of Technology, Addison, Illinois.
Inhaltsverzeichnis

Introduction
Season of Change
Albert Lasker and "Reason Why" Advertising
Pork, Beans, and Politics
To Washington, Through Chicago
Something Old. Something New
.And Something Borrowed
The Man with the Best Told Story Wins
November 2, 1920: Closing The Sale
Epilogue
References
Index

Details
Erscheinungsjahr: 2001
Genre: Importe, Politikwissenschaften
Rubrik: Wissenschaften
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9780275970307
ISBN-10: 0275970302
Sprache: Englisch
Einband: Gebunden
Autor: Morello, John A.
Hersteller: Praeger
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 157 x 12 mm
Von/Mit: John A. Morello
Erscheinungsdatum: 30.04.2001
Gewicht: 0,347 kg
Artikel-ID: 102414886
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