Scenario Planning - Revised and Updated

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Sprache: Englisch

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Beschreibung

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Über den Autor

MATS LINDGREN is founding partner and CEO of Kairos Future Group, the leading future strategist in Northern Europe, where he heads is research division. He is a frequent international speaker on various topics and has spoken in more than 15 countries in Europe, North America and Asia, including US, UK, Spain, France, China, Japan and India. He is author or co-author of more than a dozen books, including The MeWe Generation (Bookhouse Publishing 2005) and Beyond Mobile (Palgrave Macmillan, 2002). He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments.

HANS BANDHOLD is a senior partner at Kairos Future and head of its strategy division. He has a broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab, a unique setting where executives together with future strategists identify and evaluate strategies that meet future demands. He is also a frequent speaker and teacher within the area of scenario planning.

Inhaltsverzeichnis

List of Figures List of Tables Foreword Introduction Why is Scenario Planning Needed?: Some Reasons from the field of Strategy Research Scenario Planning: An Introductory Overview Scenario Planning in Practice The Principles of Scenario Thinking The Principles of Strategic Thinking Appendix I Appendix II Notes Kairos Future References Further Reading Index

Details

Erscheinungsjahr:	2009
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xii 204 S.
ISBN-13:	9781349367825
ISBN-10:	1349367826
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Lindgren, Mats Bandhold, H.
Auflage:	1st edition 2009
Hersteller:	Palgrave Macmillan
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	235 x 155 x 13 mm
Von/Mit:	Mats Lindgren (u. a.)
Erscheinungsdatum:	01.01.2009
Gewicht:	0,341 kg